Vice President of Marketing & Communications

Asian American Arts Alliance; New York (NY); Hybrid; USD 155,000 - 175,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Marketing & Communications to lead its brand vision and drive audience engagement. This exciting role involves developing comprehensive marketing strategies across various platforms, managing a talented team, and collaborating with partners to enhance brand awareness and revenue. The ideal candidate will have a passion for storytelling, a proven track record in brand marketing, and the ability to inspire and lead a diverse team. Join a vibrant organization that values creativity and innovation, and make a significant impact in a role that blends leadership with strategic marketing initiatives.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) with Company Match

Generous Paid Time Off

Commuter Benefits

Unlimited Sick Days

Qualifications

• Proven track record in brand marketing and leadership in creative environments.
• Strong relationship building and negotiation skills are essential.

Responsibilities

• Lead marketing strategies to drive audience growth and revenue for diverse programs.
• Manage a team and collaborate with external partners for effective marketing.

Skills

Brand Marketing

Leadership

Audience Engagement

Digital Marketing

Analytical Skills

Creative Abilities

Negotiation Skills

Education

Bachelor's Degree in Marketing or Related Field

Master's Degree Preferred

Tools

AirTable

Salesforce

Google Analytics

Shopify

Job description

Vice President of Marketing & Communications

The Moth

New York City, NY 10004

Deadline

Rolling

About The Position

The VP of Marketing & Communications (VPMC) is responsible for the overall brand marketing vision for The Moth—making clear to new and existing audiences how The Moth’s diverse array of programs and offerings bring the mission to life. They will lead planning and implementation of The Moth’s marketing and communications strategies to drive brand awareness, audience growth, and revenue across its extensive business verticals including audio products (podcast and radio programming), live events, memberships, brand partnerships, storytelling workshops, books and custom publishing projects, and merchandise. The VPMC also works closely with the Development team to support organizational fundraising efforts.

Leadership & Primary Directives

1. Set the strategic vision and lead the marketing and communications department’s audience growth initiatives to meet The Moth yearly business goals.
2. Lead audience growth initiatives across live events, brand partnerships, workshop programs and creative services.
3. Oversee activation of all owned, earned, and paid channels, including digital and social media, CRM, email marketing, press/communications, and more.
4. Lead and mentor a team of five (5) direct reports including the Senior Manager, Brand Partnerships; Marketing Manager; Junior Designer; Social Media Coordinator; Marketing Assistant (Part-Time).
5. Oversee two (2) external partners including a digital marketing agency and press/communications representative.
6. Manage external content revenue and distribution partners, Audacy podcast network (The Moth Podcast) and PRX (The Moth Radio Hour).
7. Collaborate with the Director of Finance and Administration on organizational budgeting and financial planning, both revenue and expenses.
8. Foster a culture of collaboration, trust, improvement and continuous innovation.

Marketing Strategy & Planning

1. Develop and implement comprehensive marketing strategies to drive audience and revenue growth for The Moth’s core business verticals including live events, membership, radio and podcast sponsorship, brand partnerships, books and custom publishing, merchandise and storytelling workshops; serve as strategic partner to Development in fundraising.
2. Manage the marketing budget, ensuring effective allocation of resources to maximize ROI.
3. Establish KPIs and metrics to ensure the effectiveness of marketing campaigns—providing regular reports and insights to the Executive Leadership Team in line with organizational priorities and goals.
4. Manage The Moth’s multiple brands/business verticals, ensuring consistent messaging and positioning across all marketing channels.
5. Participate in annual and quarterly strategic planning and research projects to identify audience growth opportunities, industry trends, customer needs, and the competitive landscape in partnership with the Executive Director and Executive Leadership Team.

Audience Engagement & Growth

1. Oversee all digital marketing and content creation including paid and organic social media, email marketing and journeys, paid media and SEO/SEM.
2. Directly manage the marketing and audio growth efforts for The Moth’s award-winning audio programs including The Moth Radio Hour and The Moth Podcast.
3. Oversee themoth.org including the upcoming website redesign, site maintenance, optimization and more.

Revenue Generation

1. Provide strategic oversight on the event marketing strategy with the Marketing Manager to ensure an increase in ticket sales and press for The Moth 600+ events annually.
2. Lead The Moth’s Brand and Corporate Partnerships strategy with the Senior Manager, Brand Partnerships to forecast and exceed revenue goals—helping to ideate sponsorship opportunities and build relationships with business leaders.
3. In partnerships with the Executive Director and Chief Creative Officer, manage the advertising and distribution partners for The Moth Radio Hour and The Moth Podcast ensuring revenue and audience goals are met.
4. Directly manage all aspects of marketing for special projects including but not limited to The Moth Ball, books and custom publishing projects, high-profile events, tiny home tour, etc.
5. Manage the design, production, budgeting and revenue generation for The Moth’s Merchandise offerings.
6. Collaborate with the Development team to provide strategic and operational support for all fundraising efforts, and ensure they are in line with The Moth brand guidelines.

Desired Skills & Qualifications

1. A genuine commitment to The Moth’s mission and values and a belief in the inherent value of storytelling.
2. A dynamic, responsive, and inclusive leadership style, and an ability to make a compelling business case to colleagues and partners to ensure collective success.
3. A proven track record of results-driven brand marketing experience and leadership, with a preference for experience in creative environments that combine live events and digital content.
4. A willingness and ability to engage across difference to work toward shared understanding.
5. A balance of both analytical and creative abilities (not mutually exclusive!).
6. A working knowledge of the podcast industry landscape and business model.
7. Experience with The Moth’s marketing technologies (or similar) preferred, including AirTable, Salesforce, Experience Cloud, Marketing Cloud, Craft CMS, Google Analytics, Shopify.
8. Strong relationship building, negotiation, and influencing skills.
9. A robust and established existing network of fellow top level marketing executives and corporate contacts is preferred.

Compensation

The Moth offers a competitive compensation and benefits package, with a salary range between $155,000-175,000 and a very generous benefits package that includes health and dental (100% of premiums paid for the individual, 80% for dependents), vision, short- and long-term disability insurance, flex spending accounts for health and dependent care, commuter benefits, and a 401(k)-retirement plan with company match after one year. All employees receive generous paid-time-off, all federal holidays, unlimited sick days, and closure for the entire final week of December.

This position is full-time in-person at The Moth’s offices in New York City (Financial District). The Moth team is in office two days per week (Tuesdays and Wednesdays) and fully remote in July and August.

Application Instructions

The search for the Vice President of Marketing & Communications is being conducted on behalf of The Moth by Tom O'Connor Consulting Group, a New York-based executive search and consulting firm specializing in the arts and culture industries. Tom O’Connor is leading the search process, reporting to The Moth’s Executive Leadership Team.

To apply, visit the online application (https://tinyurl.com/35ems3sh) and submit your materials. Please use your cover letter to tell them about what you hope to bring to this role, and how your background and experience responds to the desired skills and qualities.

The priority application deadline for this search is January 10, 2025. Applications received by this date will be given priority consideration, though interviews will likely begin on a rolling basis before this time. While we will still accept and consider applications received after this date, they encourage you to apply as early as possible for the best chance at being considered for the position. Please note that meeting the priority deadline does not guarantee an interview. No phone calls, please.