Vice President of Marketing

WunderGraph, Inc.; United States; Remote; USD 90,000 - 160,000; Full time

Job summary

An innovative company is seeking a dynamic VP of Marketing to drive growth through creative strategies and experiments. In this fully remote role, you'll define go-to-market strategies, optimize marketing funnels, and lead integrated campaigns that resonate with developers and decision-makers. This is an exciting opportunity to make a significant impact in a fast-paced startup environment, where your contributions will help shape the future of the organization. If you're a hands-on leader with a passion for growth and data-driven decision-making, this role is perfect for you!

Benefits

Discretionary PTO

Competitive Compensation

Healthcare Benefits

Co-working Space Options

Team Retreats Worldwide

Pick Your Preferred Work Hardware

Qualifications

• Proven experience in growth and marketing leadership roles in fast-paced startups.
• Deep knowledge of marketing funnels and customer acquisition channels.

Responsibilities

• Define and execute the go-to-market strategy aligning marketing and sales efforts.
• Lead integrated campaigns across digital, events, and content to drive revenue growth.

Skills

Growth Marketing

Go-to-Market Strategy

Data-Driven Decision Making

Campaign Management

Customer Acquisition

Communication Skills

Team Leadership

Experimentation

Education

Bachelor's Degree in Marketing or Related Field

Tools

Salesforce

Active Campaign

Google Ads

Analytics Platforms

Job description

WunderGraph is growing fast, and we’re on a mission to redefine how companies leverage GraphQL Federation at scale. Our North Star is to enable collaboration across small and large organizations, leveraging APIs as the backbone of growing the business. If you want to make an impact, make your voice heard, and work in a no BS organization so you can get stuff done: look no further and apply today!

With a strong foundation and clear product-market fit, we're looking for a marketing leader like you who doesn't just wait for opportunities — you create them! If you're a mad scientist of growth experiments, an orchestrator of go-to-market strategies, and thrive in high-growth environments, you're the person we're looking for.

About the Role

As our VP of Marketing, you'll wear many hats to help us scale from PMF to the promised land of exponential growth. You'll work at the intersection of marketing, sales, and product; driving experiments, strategies, and campaigns that move the needle. Whether you're brainstorming our next viral campaign, optimizing funnel metrics, or helping close a key account with innovative messaging, your contributions will have an outsized impact on WunderGraph's trajectory.

This role is for someone who thrives on action, loves rolling up their sleeves, and knows how to take startups from "we're onto something" to "we're dominating the market."

Key Responsibilities

1. Go-to-Market Strategy: Define and execute our GTM strategy, aligning marketing and sales efforts for maximum impact.

2. Growth Experiments: Design, implement, and analyze creative growth experiments. Double down on what works and scrap what doesn't.

3. Campaign Ownership: Lead integrated campaigns across digital, events, partnerships, and content to drive leads, conversions, and revenue growth.

4. Messaging & Positioning: Ensure our messaging resonates deeply with our target personas (developers, platform engineers, CTOs) and clearly communicates WunderGraph's value proposition.

5. Funnel Optimization: Own the marketing funnel, from awareness to conversion, constantly analyzing and refining performance metrics.

6. Cross-Functional Collaboration: Work closely with Sales, Product, and Customer Success to ensure alignment and seamless execution.

7. Tooling & Automation: Set up and manage tools and workflows (e.g., Salesforce, analytics platforms, Koala, Active Campaign) to automate, measure and optimize campaigns effectively.

8. Thought Leadership: Represent WunderGraph in public-facing forums like blogs, conferences, and webinars, establishing us as a category leader.

9. Build a Brand: Sharpen WunderGraph as a brand and make it known to the world.

10. Team Leadership: Eventually build and lead a small, high-performing marketing team over time as the company grows (for starters it's you, the founders, and a couple IC's).

Who You Are

1. Startup Veteran: You've taken a startup from PMF to scale before and have the battle scars (and merits) to prove it.

2. GTM Wizard: You understand how Marketing, Sales, and Product work together to drive growth, and you've led GTM efforts in high-growth environments before.

3. Relevant Experience: You have a deep understanding of the enterprise SaaS market, ideally in API-driven companies.

4. Sales Experience: You've sold enterprise SaaS before or been involved in the process.

5. Experiment-First Mentality: You're obsessed with running experiments and have a system for quickly learning what works.

6. Action-Oriented: You don't wait for things to happen — you make them happen. Proactive and resourceful, you thrive in ambiguous environments.

7. Data-Driven: You use data to guide decisions but also have the creativity to take leaps of faith when necessary.

8. Hands-On Leader: You're comfortable being in the weeds, setting things up yourself, while also thinking strategically about the big picture.

9. Customer-Centric: You know how to connect with our target audience of developers, platform engineers, and executive decision-makers at scale.

10. Pragmatic Thinker: You are obsessed with identifying who our ICP is and relating with them.

Requirements

1. Proven experience in growth, marketing, or GTM leadership roles in fast-paced start-ups, ideally in B2B SaaS or developer-first companies.

2. Deep knowledge of marketing funnels, customer acquisition channels, and growth strategies.

3. Track record of executing creative and data-driven campaigns that significantly impacted revenue.

4. Strong understanding of developer tools, APIs, or related technical markets.

5. Excellent communication skills (written, verbal, and visual).

6. Experience with marketing and sales automation tools (Salesforce, Active Campaign, Google Ads, Analytic tracking platforms).

7. Expert in managing budgets, ROI calculations, CAC/LTV optimizations, SQL generation, and managing external providers like agencies.

8. Experience working with remote, distributed teams.

What Success Looks Like

1. WunderGraph becomes a category leader in GraphQL Federation, widely recognized by our audience.

2. Marketing and sales pipelines are predictably and sustainably filled with high-quality leads each month.

3. Marketing experiments become the engine for identifying scalable growth strategies.

4. We can measure accurately what happens if we throw money at an experiment.

5. Our team and messaging inspire trust, excitement, and loyalty from customers and prospects alike.

6. We scale revenue to the next milestone.

Team Integration

1. You report to the CEO.

2. You align with the Founders.

3. You support and consult with the leadership team.

Why WunderGraph?

1. Work from wherever you thrive—we’re fully remote and globally distributed. If you're in Miami, come work with us in person! We also provide co-working space options worldwide if needed.

2. Pick your preferred work hardware.

3. We focus on getting stuff done, and on having fun whilst doing so: work hard, play hard!

4. You can make a real difference and find lots of opportunities to grow together with us.

5. Discretionary PTO: take the time you need to recharge.

6. Competitive compensation.

7. Depending on location, we offer healthcare benefits according to local standards.

8. Team retreats across the globe.

Note: This is a full-time, fully remote position. We are looking for someone who is available to work during Eastern Time (EST) business hours.

The Process

We respect your time and interest in WunderGraph. This is why we're aiming to make the process as fast as possible. Here's what you can expect:

1. 30 min intro call with Alex from our People team.

2. 30 min call with our CEO. Following this, you will receive a take home assignment (1 - 2h effort) regarding a Marketing topic which you'll then present to the founders.

3. 60 min assignment review call with the founders.

4. Culture fit call with some of our team members.

5. Offer.

Our process also includes reference and background checks. We aim to respond or provide feedback in 2 or 3 days between each stage of the process. We're usually hiring through Deel as our Employer of Record, except for Germany or Florida where we're hiring directly.

WunderGraph is an equal opportunity workplace; we welcome people from all backgrounds.

We're looking forward to your application so we can grow together!