Vice President of Marketing

Churchill Downs Incorporated (CDI); Louisville (KY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in the gaming industry is seeking a Vice President of Marketing to develop and execute marketing strategies for their TwinSpires B2C offering. The role involves overseeing all marketing areas, including acquisition, retention, and brand management, while managing a team and ensuring measurable results. Candidates with online gaming marketing experience are highly preferred.

Qualifications

• 5-10 years of experience in online gaming marketing.
• 10+ years of experience in digital marketing.
• Experience with horseracing preferred.

Responsibilities

• Developing the overall Marketing Strategy for TwinSpires.
• Responsible for execution across the US regulated market.
• Manage a marketing team and deliver KPIs.

Skills

Interpersonal skills

Communication skills

Retention channels

Acquisition channels

Education

Bachelor's degree in Business, Finance, Marketing or equivalent

Job description

Job Summary: The Vice President of Marketing will focus on building the Marketing strategy for the regulated real money TwinSpires B2C offering. This role will be responsible for all areas of Marketing, including Acquisition, Retention, Brand, and Content, both offline and online. The scope of this role includes formulating the strategy and implementing processes to ensure the strategy is realized. Candidates must have online gaming marketing experience.

Location: Louisville, KY – In office

Essential Functions:

• Developing the overall Marketing Strategy
• Responsible for the execution of the strategy across the US regulated market
• Developing & managing the strategy and related customer segments to deliver the necessary KPIs
• Working with the BI team to develop a data strategy that will form the foundation of the overall marketing plan
• Deliver marketing results and revenues to agreed plan KPIs
• As part of the overall strategy, develop value propositions that provide market standout and player resonance, making CDI the operator of choice
• Strategic and Tactical Marketing Plans that will maximize growth and revenue opportunities
• Implement Campaigns that engage the target audience, primarily to reduce player Churn and increase Reactivation
• Develop strong relationships with relevant 3rd party media agencies, affiliate networks etc.
• Understand the Horse Racing revenue model, the key stakeholders, competitors
• Understand the marketing strategy of competitors and respond appropriately
• Manage a marketing team, develop their capabilities and maximize their contribution to the business
• Manage VIP team to deliver a VIP strategy that maximizes revenue
• Provide insight and input into the product marketing roadmap

Education and Experience:

• Bachelor's degree in Business, Finance, Marketing or equivalent with strong aptitude and relevant experience.
• 5-10 years of experience in online gaming marketing
• 10+ years of experience in digital marketing
• Experience with horseracing preferred
• Experience with TV production and buying preferred
• Strong understanding of retention and acquisition channels
• Must possess strong interpersonal and communication skills
• Must be able to work in a ROI, high pressure environment
• Act as a leader and team player and have the ability to work with people in all levels of the organization
• Have the ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business
• Must be able to legally work in the US

Supervisory Responsibilities: Yes

Licenses/Certificates: Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required.

Physical Demands: The following physical and mental demands are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

While performing the duties of this job, the employee is frequently required to sit, sometimes for prolonged periods, while working at a desk, on the phone, and the computer; type on a computer keyboard; use hands to finger, handle or feel; talk or hear; reach with hands or arms; walk or stand; and perform some repetitive motion activities.

Specific vision abilities required by this job include close vision, color vision, color differentiation, peripheral vision, depth perception, and the ability to adjust focus.

This position requires working effectively as part of a team and concentrating on various details when faced with interruptions and changing work priorities.

The mental demands are representative of those that must be met by an employee to successfully perform the essential functions, as described above, including but not limited to: demonstrated ability to anticipate and solve practical problems or resolve issues; reason, calculate figures and amounts; collect, interpret, and analyze complex data and information, and draw valid conclusions; interpret procedures and policies; and meet schedules in a dynamic and sometimes demanding work environment.

The noise level in this work environment is usually moderate. The work environment characteristics represent those employees encounter while performing this job's essential functions in a typical office environment.

An employee must meet the physical demands described here to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Qualifications

Skills

Behaviors

:

Motivations

:

Education

Preferred

Bachelors or better in Marketing or related field.