Vice President of Marketing

Charleys Philly Steaks; Columbus (OH); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a dynamic Vice President of Marketing to spearhead brand development and drive guest traffic. This strategic leadership role involves overseeing all marketing functions, from digital campaigns to menu innovation. The ideal candidate will thrive in a fast-paced, franchise-driven environment, leveraging data-driven insights to enhance customer engagement and brand presence. Join this innovative firm and play a pivotal role in shaping the future of a beloved culinary brand, while enjoying competitive rewards and opportunities for professional growth.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k)

Paid Vacation

Short-term Disability Insurance

Tuition Reimbursement

Wellness Reimbursement

Ongoing Professional Development

Qualifications

• 7–10 years of progressive experience in marketing leadership roles.
• Deep understanding of the franchise business model and marketing's role.

Responsibilities

• Build and execute marketing strategies to grow brand awareness and drive sales.
• Lead all marketing functions including brand, digital, and menu strategy.

Skills

Digital Marketing

Campaign Strategy

Menu Promotion

Local Market Execution

Leadership Skills

Communication Skills

Strategic Thinking

Education

Bachelor's in Marketing

MBA

Job description

Overview

Vice President of MarketingCharleysColumbus, Ohio Metropolitan Area (On-site)

About CharleysIn 1986, Charleys redefined the Philly Cheesesteak. Today, with over 850+ locations, we serve up the #1 Cheesesteak in the World— always grilled to order, always made with fresh ingredients. Alongside our loaded Gourmet Fries and Real Fruit Lemonades, Charleys continues to grow fast, backed by 535+ franchise partners and a shared commitment to great food and meaningful impact.

Position SummaryThe Vice President of Marketing at Charleys is a strategic and hands-on leadership role focused on building brand equity, driving guest traffic, and supporting continued expansion. This role leads all marketing functions — from brand development and digital campaigns to menu innovation and franchisee communications — ensuring that every initiative strengthens customer connection and drives results.

As a key member of the leadership team, the VP of Marketing partners across the business to align marketing with operations, culinary, analytics, and executive strategy. This position is ideal for a bold, data-driven leader who thrives in a fast-growing, franchise-driven environment.

Key Responsibilities

• Build and execute marketing strategies that effectively position the brand, grow brand awareness, increase traffic and loyalty, and drive sales.
• Lead all marketing functions including brand, digital, creative, field marketing, menu strategy, PR, and franchisee communications.
• Strengthen storytelling across all channels — social, paid, in-store, and experiential — to elevate brand presence and customer engagement.
• Oversee menu development efforts: lead product tests, national launches, menu pricing, and board optimization in collaboration with Culinary and Operations.
• Use data and analytics to evaluate marketing effectiveness and product performance, then translate insights into action.
• Maintain brand consistency across all touchpoints, ensuring campaigns align with voice, quality, and values.
• Manage marketing budgets and allocate spend based on impact and ROI.
• Provide tools and resources to franchisees to support local marketing success.
• Collaborate cross-functionally with teams across operations, legal, IT, and HR to ensure marketing supports business priorities.
• Stay current on restaurant and consumer trends, bringing fresh thinking and innovation to the team.

What We’re Looking For

• 7–10 years of progressive experience in marketing leadership roles, ideally in QSR, fast casual, or restaurant franchises.
• Bachelor’s degree in Marketing, Business, or a related field (MBA a plus).
• Deep understanding of the franchise business model and the role of marketing in supporting both brand and operators.
• Expertise in digital marketing, campaign strategy, menu promotion, and local market execution.
• Strong leadership skills with experience building and guiding a high-performing marketing team.
• Excellent communication and collaboration skills, with a comfort level presenting to executives and supporting field operations.
• Strategic thinker with a hands-on mindset and ability to balance creativity with performance metrics.

Core Attributes

• Accountable and results-focused
• Curious, humble, and adaptable
• Entrepreneurial and resourceful
• Committed to high standards and continual improvement
• Passionate about food, customer experience, and impact

Total Rewards

• Competitive salary + bonus
• Health, dental, and vision insurance
• 401(k)
• Paid vacation and personal days
• Short-term disability and voluntary life insurance
• Tuition and wellness reimbursement
• Ongoing professional development

Join Charleys and help build the future of the world’s favorite cheesesteak brand.Apply now or learn more at www.charleys.com