Vice President of Growth

Mayu Water; United States; On-site; USD 180,000 - 280,000; Full time

Benefits offered by this job

Competitive base salary

Performance bonus

Equity

Job summary

MAYU Water is seeking an experienced Vice President of Growth to helm the company''s digital expansion across Shopify and Amazon, driving CRO, paid media, influencer marketing, email and SMS, subscriptions, SEO, and AEO. This leader will build a high-performing team of internal staff and agency partners, using data-driven strategies to optimize the customer journey from awareness to loyalty.

Reporting to the CEO, you will contribute to board discussions and strategic planning.

Qualifications

• 10+ years of growth leadership experience with DTC brands
• Proven success scaling a consumer goods brand across Shopify and Amazon
• Hands-on leadership with agency partners and internal teams
• Strong experience using digital marketing tools to build funnels and increase conversions
• Experience with CRO, paid media, email/SMS, subscriptions, SEO, and AEO
• Excellent cross-functional collaboration and data-driven decision making
• Clear, compelling communicator with technical and business acumen

Responsibilities

• Own growth strategy and digital sales P&L across Shopify and Amazon
• Lead long-range planning translating priorities into actionable plans
• Build and optimize a scalable subscription program
• Define email, SMS, SEO and AEO strategies to boost engagement and revenue
• Grow and manage a high-performing team and partner network
• Develop dashboards and recurring reports to inform strategy and execution
• Lead annual and quarterly planning for net sales and investments

Skills

Growth strategy

DTC brands

Shopify

Amazon

Team leadership

Digital marketing tools

Analytics

Communication

Agency management

A/B testing

Tools

Shopify

Amazon

Meta Ads

Job description

MAYU Water has a bold vision: to recreate pristine spring water conveniently on your kitchen countertop. By January 2027, MAYU plans to offer a premium countertop reverse osmosis system, high-quality trace minerals, and an innovative water-structuring device. Each product addresses a substantial market on its own; together, they create a first-of-its-kind system for producing pristine spring water on demand, with compelling cross-selling opportunities.

Positioned at the intersection of four global trends—concerns about tap water, microplastics in bottled water, mineral deficiencies, and the growth of holistic wellness—MAYU is poised for sustained growth. This vision, a premium product portfolio, and favorable market dynamics have attracted world-class talent and investment. In 2025, Cambridge Companies SPG, a leading CPG-focused venture capital firm, led MAYU’s first institutional investment, and proven serial entrepreneur Wyatt Taubman joined as CEO alongside a world-class board, advisors, and team.

Job Summary:

MAYU is seeking an experienced, hands‑on Vice President of Growth to lead the company’s next phase of digital expansion. This pivotal leader will own growth strategy and execution across Shopify and Amazon, including website conversion rate optimization, paid media, influencer marketing, email and SMS, subscriptions, SEO, and AEO.

The VP of Growth will build and lead a high‑performing team of employees and agency partners, using data‑driven strategies to optimize the customer journey from awareness through loyalty. The ideal candidate is a player‑coach who can move seamlessly between strategy and execution, establish scalable systems, and drive disciplined testing, learning, and continuous improvement. Reporting directly to the CEO, this leader will also contribute to board meetings and strategic discussions.

Key Responsibilities:

Leadership

• Own the company’s growth strategy and digital sales P&L, with accountability for revenue and profitability
• Understand how each component of the digital sales flywheel—including website CRO, paid media, email and SMS, and subscriptions—works together, and prioritize investments accordingly
• Set the digital sales agenda and partner with MAYU’s leadership team to achieve company goals
• Collaborate cross‑functionally with finance, supply chain, innovation, and other teams to deliver integrated business results
• Build an engaged, high‑performing team and foster a collaborative, accountable culture

Growth Strategy and Revenue Generation

• Develop, own, and execute MAYU’s digital sales strategy across Shopify, Amazon, and the broader digital sales flywheel
• Lead long‑range strategic planning and annual business planning, translating priorities into short‑ and long‑term plans that accelerate profitable growth
• Create tailored growth strategies for MAYU’s countertop reverse osmosis system, structured‑water device, and trace minerals, accounting for differences in price point, use case, and subscription potential
• Identify and evaluate new growth channels, customer segments, and white‑space opportunities
• Assess competitive strengths and weaknesses and develop strategies that increase differentiation, sales, and market share
• Determine the optimal mix of agency and internal capabilities, bringing work in‑house when it improves efficiency or performance

Shopify Ownership

• Partner with internal teams and external agencies, using data, technology, and customer insights to accelerate Shopify growth
• Increase conversion rates through best practices, rigorous testing, and continuous optimization
• Build and optimize a best‑in‑class subscription program for trace minerals and replacement filters
• Define email, SMS, SEO, and AEO strategies, partnering with internal teams and agencies to increase engagement, retention, revenue, qualified traffic, and organic visibility

Amazon Ownership

• Own Amazon revenue, profitability, and growth targets, partnering with internal teams and agencies to optimize performance
• Maintain product listings, detail pages, and Brand Store content to ensure accuracy, consistency, and strong brand presentation
• Identify and execute opportunities to improve conversion and expand MAYU’s Amazon presence, including Amazon Ads
• Lead new‑product launches and promotional planning, coordinating copy, creative assets, timing, and execution across teams

Paid Media

• Define the paid media strategy and collaborate with internal teams and agency partners to optimize execution, efficiency, and performance
• Own Meta performance, continually refining audiences, bidding, placements, and creative through structured analysis and A/B testing
• Partner with internal and external creative teams to develop, test, and optimize high‑performing influencer, UGC, video, carousel, GIF, and static content based on data and customer insights
• Manage and continuously optimize Google Ads performance

Reporting, Insights and Analytics

• Develop dashboards and recurring reports that track business, campaign, channel, and product performance, translating findings into recommendations that improve digital sales execution and inform broader strategy
• Allocate resources and investment to the highest‑return opportunities based on performance insights
• Use analytics to optimize execution across the five Ps: product assortment, promotion, placement and merchandising, pricing, and product‑detail‑page content
• Develop customer insights that inform product and packaging innovation, commercialization, and brand improvements
• Lead annual planning for net sales, investment, and P&L, as well as monthly and quarterly forecasting; remain accountable for delivering performance goals

What We're Looking For:

• 10+ years of growth leadership experience with DTC brands, ideally in consumer products, home goods, or wellness
• Experience with home goods and/or supplement brands preferred
• Proven success scaling a consumer goods brand across Shopify and Amazon, including managing agency partners
• Experience in a fast‑growing startup preferred
• Demonstrated ability to build and lead high‑performing teams while remaining hands‑on
• Strong experience using current digital marketing tools to build funnels, retarget prospective customers, and increase conversions
• Hands‑on technical experience with Shopify, Amazon, and Meta
• Strong, well‑rounded communicator with both interpersonal and technical expertise

Benefits and Compensation

• MAYU offers a competitive base salary, performance bonus, and equity.

This is an opportunity to join a mission‑driven company at a pivotal stage of growth and make a lasting impact on how consumers think about and experience water.