The Vice President of Fleet’s main role is to grow fleet and commercial revenue while improving customer retention, store productivity, margin, and operational execution across the company's quick-lube network. The VP of Fleet & Commercial Operations is responsible for building and scaling the company's fleet business into a major growth and profit engine. This executive will own fleet sales, commercial account development, customer retention, pricing, account profitability, and fleet-program strategy while partnering closely with Operations to ensure the company's service centers can deliver a fast, consistent, and profitable customer experience.
- Own fleet/commercial sales strategy and revenue growth.
- Build relationships with corporate, government, municipal, rental, delivery, contractor, and other fleet customers.
- Develop national, regional, and local fleet-account programs.
- Establish pricing, discounting, contract, and account-management strategies.
- Create sales targets, territories, pipelines, and incentive programs.
- Drive acquisition of new fleet accounts and expansion of existing accounts.
- Increase frequency of service and share of wallet within existing accounts.
- Establish account-retention and customer-recovery programs.
- Partner with Operations to make fleet customers a meaningful contributor to store revenue.
- Establish processes that allow stores to identify, capture, and service fleet opportunities.
- Improve conversion of fleet vehicles entering the service center.
- Develop KPIs around ticket count, average ticket, service frequency, fleet penetration, and revenue per store.
- Create best-practice playbooks that can be replicated across the network.
Revenue & Profitability
Own the commercial P&L and be accountable for:
- Fleet revenue
- Gross profit
- Same-store fleet sales growth
- New-account revenue
- Revenue per fleet vehicle
- Service frequency
- Customer acquisition cost
- Account profitability
- Labor productivity
The VP should be expected to grow profitable revenue, not simply increase fleet volume.
Fleet Customer Experience
- Develop a differentiated experience for professional fleet operators.
- Reduce wait times and maximize vehicle uptime.
- Establish fleet-specific scheduling and service processes.
- Provide centralized billing, reporting, and account management where appropriate.
- Develop service-level agreements for major accounts.
- Monitor fleet customer satisfaction, retention, and churn.
- Own fleet/commercial sales strategy and revenue growth.
- Build relationships with corporate, government, municipal, rental, delivery, contractor, and other fleet customers.
- Develop national, regional, and local fleet-account programs.
- Establish pricing, discounting, contract, and account-management strategies.
- Create sales targets, territories, pipelines, and incentive programs.
- Drive acquisition of new fleet accounts and expansion of existing accounts.
- Increase frequency of service and share of wallet within existing accounts.
- Establish account-retention and customer-recovery programs.
- Partner with Operations to make fleet customers a meaningful contributor to store revenue.
- Establish processes that allow stores to identify, capture, and service fleet opportunities.
- Improve conversion of fleet vehicles entering the service center.
- Develop KPIs around ticket count, average ticket, service frequency, fleet penetration, and revenue per store.
- Create best-practice playbooks that can be replicated across the network.
Revenue & Profitability
Own the commercial P&L and be accountable for:
- Fleet revenue
- Gross profit
- Same-store fleet sales growth
- New-account revenue
- Revenue per fleet vehicle
- Service frequency
- Customer acquisition cost
- Account profitability
- Labor productivity
The VP should be expected to grow profitable revenue, not simply increase fleet volume.
Fleet Customer Experience
- Develop a differentiated experience for professional fleet operators.
- Reduce wait times and maximize vehicle uptime.
- Establish fleet-specific scheduling and service processes.
- Provide centralized billing, reporting, and account management where appropriate.
- Develop service-level agreements for major accounts.
- Monitor fleet customer satisfaction, retention, and churn.
Business Development
- Identify attractive fleet segments and geographic markets.
- Build partnerships with large fleet operators.
- Develop outbound sales capabilities and account-based selling.
- Establish a disciplined CRM and sales-pipeline process.
- Analyze competitive pricing and market opportunities.
- Identify acquisition or partnership opportunities that could accelerate fleet growth.
Operations Partnership
The VP should work closely with the COO/Operations organization to ensure sales promises can actually be delivered. Key areas include:
- Bay throughput
- Service speed
- Store capacity
- Quality control
- Customer wait times
The VP should not sell volume that the operating network cannot profitably absorb.
Fleet Program & Pricing Strategy
- Establish standardized fleet pricing architecture.
- Segment accounts based on volume, profitability, service requirements, and strategic value.
- Set appropriate discount thresholds.
- Develop tiered pricing and volume incentives.
- Monitor margin by account and service type.
- Eliminate unprofitable contracts and renegotiate underperforming accounts.
- Create programs that increase customer lifetime value rather than simply discounting services.
What you should bring to the table:
- Bachelor’s degree in business administration, Finance, Marketing, Operations, Supply Chain, Automotive Management, or a related field.
- Equivalent combination of education and significant relevant experience may be considered.
- MBA or advanced degree in Business, Finance, Operations, or a related discipline preferred.
- Relevant training or certifications in sales leadership, fleet management, automotive service, or operations.
- 10+ years of progressive leadership experience in sales, commercial operations, fleet services, automotive aftermarket, multi-unit retail, B2B services, or a related environment.
- 5+ years leading senior-level sales, commercial, or operating teams.
- Demonstrated responsibility for a meaningful revenue and/or P&L portfolio.
- Proven track record of revenue growth, customer acquisition, account retention, and margin improvement.
- Experience developing and executing B2B sales strategies involving multiple locations, territories, or customer segments.
- Experience negotiating contracts, pricing, service agreements, and strategic customer relationships.
- Experience developing sales compensation, performance metrics, forecasting, and pipeline-management processes.
- Demonstrated ability to use financial data to make pricing, investment, and customer-profitability decisions.
- Experience partnering with operations teams to translate commercial growth into profitable service delivery.
Strongly Preferred
- Experience in quick lube, automotive aftermarket, tire/service, dealership, fleet services, rental, transportation, or another high-volume service environment.
- Experience managing national, regional, municipal, government, rental, delivery, or other commercial fleet accounts.
- Experience scaling a commercial business across multiple markets.
- Experience with multi-unit operations and geographically dispersed locations.
- Experience implementing CRM, sales analytics, fleet-management, or customer-account platforms.
- Demonstrated success building a fleet/commercial business from an early-stage program into a significant revenue contributor.
Why Jiffy Lube
The next 50 years look just as fast as the last: more locations, more happy engines, and (hopefully) even shorter wait times. Jiffy Lube is shifting into growth mode — expanding its footprint, embracing new vehicle technology, and doubling down on what it does best: getting you back on the road, fast.
In & out, no appointment needed
We know oil. It's kind of our whole thing.
2,100+ locations and counting
The brand is fueling up for its next chapter of growth. The road ahead is wide open