Vice President, Member Experience - Valley First Credit Union (Modesto, CA)

Cutoday USA; Modesto (CA); On-site; USD 170,000 - 210,000; Full time

Job summary

Valley First Credit Union in Modesto, CA seeks a Vice President, Member Experience to lead the branch network and contact center, driving service, growth, and performance improvements.

You will coach leaders, align teams with customer-focused financial solutions, and oversee strategic plans to enhance the member journey.

Qualifications

• Bachelor’s degree in Business or equivalent is strongly preferred.
• 8+ years of retail and branch experience within a credit union or community bank.
• Strong knowledge of consumer products and member financial solutions.
• Experience leading frontline teams, branch leaders, and/or contact center teams.
• Symitar experience preferred.
• Ability to manage multiple priorities, lead through change, and build trust.

Responsibilities

• Create a strong, consistent member experience across branches and the contact center.
• Build annual business plans that support growth, service excellence, and team accountability.
• Strengthen member relationships by connecting members with the right financial solutions.
• Lead, coach, and develop branch and contact center leaders.
• Use KPIs, member feedback, and insights to improve performance.
• Partner across the organization to implement new products, processes, systems, and service enhancements.
• Support community engagement and Valley First’s Making Good Happen commitment.
• Foster a culture of Passion, Learning, and Ownership.

Skills

Leadership experience

Relationship-building

Sales & communication

Presentations

Priority management

Change management

Team coaching

Customer-centric mindset

Education

Bachelor’s degree in Business or equivalent

Tools

Symitar

Job description

Vice President, Member Experience - Valley First Credit Union (Modesto, CA)

Published: July 3, 2026

Type: Full Time

Qualifications

• Bachelor’s degree in Business or equivalent experience strongly preferred.
• 8+ years of retail and branch experience within a credit union or community bank.
• Strong knowledge of consumer products and member financial solutions.
• Experience leading frontline teams, branch leaders, and/or contact center teams.
• Strong presentation, sales, communication, and relationship-building skills.
• Symitar experience preferred.
• Ability to manage multiple priorities, lead through change, and build trust across the organization.

Responsibilities

• Create a strong, consistent member experience across branches and the contact center.
• Build annual business plans that support growth, service excellence, and team accountability.
• Strengthen member relationships by helping teams connect members with the right financial solutions.
• Lead, coach, and develop branch and contact center leaders.
• Use KPIs, member feedback, and operational insights to improve performance.
• Partner across the organization to implement new products, processes, systems, and service enhancements.
• Support community engagement, financial education, and Valley First’s commitment to Making Good Happen.
• Foster a culture grounded in Passion, Learning, and Ownership.

Location: Modesto , California

Valley First Credit Union is creating a new and exciting leadership role designed to shape how members experience the credit union every day. As Vice President, Member Experience (VP), you will lead the branch network and contact center, drive service and growth, strengthen team performance, and help members connect with the financial solutions they need.

This is a high-impact opportunity for a strategic retail leader who knows how to inspire teams, improve service, and bring the mission to life: “working together to provide superior service for our members and community.”