Vice President, Measurement

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 168.000 - 222.000; Vollzeit

Benefits dieser Stelle

Medical coverage

401(k) plan

Parental leave

Tuition reimbursement

Zusammenfassung

Zenith, part of Publicis Groupe, seeks a Vice President of Analytics in the United States to lead teams, shape campaign measurement plans, and deliver data-driven insights for high-profile clients. You will mentor managers, present to executives, and drive analytics strategy across our brands.

You will guide the development of measurement frameworks, collaborate with engineering and product teams, and contribute to client-facing storytelling with a strong emphasis on data excellence and outcomes.

Qualifikationen

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 10+ years of experience in Analytics
• 5+ years in managerial and client-facing roles
• Agency experience highly preferred
• Knowledge of Digital Media and Marketing/Advertising industries highly preferred
• Experience with Python, R, SQL
• Experience with relational databases and data tooling
• Ability to present to executive level clients
• Experience with ad tech and measurement tools
• Expertise in analytics methods: statistics, MMM, attribution

Aufgaben

• Mentor and coach Managers; ensure day-to-day deliverables for accounts.
• Develop campaign measurement plans based on client needs and tell data-driven stories.
• Formulate a vision for accounts and propagate it across teams.
• Serve as a face of the brand to external clients; collaborate with SVP, Analytics.
• Drive client satisfaction and strategic guidance for analytics initiatives

Kenntnisse

Data storytelling

Client leadership

Python

SQL

Agency experience

Digital media

Mentoring

Ausbildung

Bachelor's degree

Tools

None

Jobbeschreibung

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high‑profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future‑proofed data capabilities.

Overview

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data‑driven approach to decision‑making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

Responsibilities

Vice Presidents will work very closely with their team of Managers to help them stay on track with the day‑to‑day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients’ business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP is a mentor, manager, project manager, and thought leader, all at the same time. This position reports into the SVP, Analytics.

Qualifications

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 10+ years of experience working in an Analytics capacity
• 5+ years in a managerial and client facing experience
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with Python, R programming languages
• Experience working with relational databases, SQL
• Experience growing and cultivating Analytics talent
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
• Ability to develop frameworks for steering complex analytics projects
• Strong analytical thinker with an abundance of intellectual curiosity
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
• Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases
• Experience with third party research partners such as GfK, Nielsen and comScore
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• World‑class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
• Experience working with Engineering and Product teams
• Expertise in managing and querying relational databases
• Knowledge of cloud computing environments: AWS, Azure, GCP
• Expertise in ad verification tools such as IAS, Moat, etc
• Expertise in using or analyzing data form DMPs and DSPs
• Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi‑touch attribution modeling, MMM, cross‑device measurement

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $168,150.00 - USD $222,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.