Senior Vice President, Analytics

Publicis Groupe; New York, Northern (NY, KY); Hybrid; USD 180,000 - 238,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Zenith, part of Publicis Groupe, in New York and San Francisco, seeks a Senior VP of Analytics to provide strategic direction, lead a large data science and analytics team, and elevate the firm's measurement and insights practice.

You will build a vision for analytics maturity, deploy scalable measurement processes, and partner with clients and internal stakeholders to convert data into actionable media insights.

Qualifications

• Experience leading analytics teams and setting strategic direction.
• Deep knowledge of BI tools, ad tech, and data platforms.
• Strong storytelling and client-facing communication.

Responsibilities

• Contribute intellectual capital on measurement, analytics, research and insights.
• Develop a strategic analytics vision and maturity roadmap.
• Lead a team of data experts in New York and San Francisco.
• Improve reporting automation and minimize manual processes.
• Translate campaign results into actionable insights for media and clients.
• Support new business and client development with data-driven recommendations.

Skills

Leadership

Communication

Storytelling

Digital analytics

BI tools proficiency

Tools

QlikView

Tableau

Adobe Analytics

BlueKai

TURN

SQL Server

Oracle

Job description

Company description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Overview

The SVP of Analytics will provide intellectual capital, team direction, manage a dynamic team and help share the analytics strategy across all of lines of business.

Responsibilities

• Contribute intellectual capital with regard to measurement, analytics, research and insights
• Develop and deploy a strategic vision for the team, analytics maturity roadmap and a consistent and repeatable measurement process
• Lead and manage a sizable team of data experts and media analysts in New York and San Francisco
• Develop and recommend best practices in data processing and reporting automation to reduce the reliance on manual labor for basic functions
• Identify the most effective and immediate methods of converting campaign results into actionable media and programmatic insights
• Provide strategic and tactical data and analytics recommendations to clients and key stakeholders
• Actively participate and contribute to new business and existing client business development
• Help evaluate and recommend data driven vendors and solutions to continuously drive innovation and operational excellence

Qualifications

• 12+ years of experience, with minimum of 5 years of agency experience
• Experience with Business Intelligence tools (QlikView, Tableau, etc.), Ad Tech/Mar Tech (Adobe, Blue Kai, TURN, etc.) and relational databases (SQL Server, MS Access, Oracle)
• Digital attribution experience (VisualIQ, Convertro, etc.)
• Robust knowledge and experience of third party and rich media ad serving along with site-side tracking technologies across mobile, video and display

• Experience utilizing and/or modelling multiple data sources simultaneously, identifying/procuring third party data

• Expertise in leveraging the digital data ecosystem. Advanced digital data market experience a key requirement, including social and mobile data experience
• Understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social – understand a holistic view of a Paid, Owned, Earned
• Robust understanding of online measurement and analytics, with the ability to provide meaningful insight to the client as well as internal teams

• Personable with strong leadership capabilities which create impact and lead change across client relationships, people and teams and business results
• Excellent communication and storytelling skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

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Compensation Range: USD $180,215.00 - USD $238,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.