Manager, Analytics

Zenith; Detroit (MI); On-site; USD 89,000 - 121,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Paid time off

Flexible time off

Job summary

Zenith Analytics seeks an Analytics Manager to lead data-driven media insights and storytelling for client campaigns in a fast-moving environment.

You will mentor analysts, shape account visions with senior leadership, and translate data into actionable recommendations to improve performance across digital and traditional channels.

Qualifications

• 3+ years of work experience in media or related field.
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service (agency, consulting, etc) experience preferred.
• Comfort in working in highly ambiguous, rapidly evolving environments.
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients.
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
• Demonstrated strong project management skills
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Strong understanding of traditional and digital advertising, strategy and measurement
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Thought leadership on all aspects of offline and digital advertising, media strategy, and media measurement
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Experience with querying relational databases with programs like SQL or proven aptitude to learn quickly
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Ability to structure and manipulate large data sets to answer business questions.
• Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)

Responsibilities

• Help Analysts and Senior Analysts stay on track with day-to-day deliverables and tell compelling data stories.
• Formulate a vision for accounts with Directors and above and execute it with the team.
• Mentor, manage, and lead projects while driving the effectiveness of media performance via analytics.
• Demonstrate measurement strategy, data collection, analyses, and actionable recommendations and optimizations.

Skills

Data analytics

SQL

Python

Excel

Project management

Communication

Data storytelling

Education

Bachelor's degree in a related field

STEM/Economics/Marketing

Tools

Ad Servers

Measurement Vendors

BI Software

CRM systems

SQL

Job description

Company Description

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and wide range of capabilities that are unparalleled in the industry. Clients hire us for our track record of excellence in strategic planning, investment, and measurement. We also have specialist offerings, including content, commerce, multicultural and future-proofed data capabilities.

What does Zenith Analytics do?

Working closely with both the Business Planning and Activation teams, Analytics designs the data strategy to tie our clients’ marketing to real-world business goals. We then mine that data to optimize campaigns and tell the stories that bring our clients closer to their marketing, helping them understand if they’re talking to the people they want, and if they’re doing it the right way.

What does a successful Manager look like?

We don’t all look the same, and we don’t expect you to, either. But successful members of our team generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more.

We look for prior experience in media analytics, especially digital media. You should already be used to representing your team to external clients, since Managers are often the face of our Analytics team. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. We’re also hoping you have at least a year’s worth of experience managing junior-level staff members and have at least four years of prior professional experience.

What does an Analytics Manager do day-to-day?

Our Managers work very closely with the Analysts and Senior Analysts to help them stay on track with day-to-day deliverables, but also build great stories. Managers also work closely with their Directors and above to formulate a vision for their accounts, and then execute on that vision with their Analysts and Senior Analysts. As such, Managers are mentors, managers, project managers, and thought leaders, all at the same time. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.

Requirements

• 3+ years of work experience in media or related field
• 1+ years in a managerial or supervisory role.
• Bachelor’s degree. Degree in a related field is a plus (i.e. STEM, Economics, Marketing/Advertising, etc.).
• Client service (agency, consulting, etc) experience preferred
• Comfort in working in highly ambiguous, rapidly evolving environments
• Develop strong collaborative relationship with media team members and partners, earning credibility to drive results as a respected advisor.
• World-class customer service skills. Ability to service clients, partners and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
• Strong communication skills, with the ability to communicate complex ideas to both external and internal clients.
• A strong natural curiosity for analytical problems and data challenges – and the willingness to understand the role of data from strategy to execution to optimization
• Demonstrated strong project management skills
• Proven skills in analytical and strategic thinking, project management, presenting, and communication
• Strong understanding of traditional and digital advertising, strategy and measurement
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• Extensive experience with digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
• Thought leadership on all aspects of offline and digital advertising, media strategy, and media measurement
• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.
• Use statistical analyses to determine digital performance relative to benchmarks, testing results, and audience insights
• Experience with digital media and analytics tools (Ad Servers, Measurement Vendors, BI Software)
• Experience with querying relational databases with programs like SQL or proven aptitude to learn quickly
• Advanced Excel skills (ability to work with macros, advanced formulas, pivot tables) and experience working with large data sets.
• Ability to structure and manipulate large data sets to answer business questions.
• Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)

Preferred Experience

• Experience with third party research partners such as DISQO, Dynata, GfK, Nielsen, and Comscore.
• Experience with ad verification tools such as DV, IAS, Moat, etc.
• Experience with using or analyzing data from CDPs, DMPs, MMPs, and Search, Social, and DSP Platforms.
• Knowledge of visualization tools like Tableau, Power BI.
• Experience with SQL, Python, and other data manipulation languages, or proven aptitude to learn quickly

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply.

Compensation Range: USD $88,540.00 - USD $121,100.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/8/2026.