Vice President, Marketing Technology and Enablement (VP, MarTech)

Keurig Dr Pepper Inc.; Frisco (TX); On-site; USD 230,000 - 260,000; Full time

Benefits offered by this job

Robust benefits for health and wellness

Programs for professional growth

Support for personal and financial well-being

Job summary

A leading beverage company is seeking a Vice President of Marketing Technology and Enablement to develop innovative strategies that enhance customer engagement and optimize marketing performance. The role involves collaborating with cross-functional teams and leading a team of marketing technology professionals. Candidates should have a Bachelor's degree and extensive experience in the field, coupled with strong communication and leadership skills.

Qualifications

• Extensive experience in marketing technology or a similar role.
• Proven track record of successful technology implementations.
• Strong understanding of digital marketing and data analytics.

Responsibilities

• Formulate and execute a marketing technology strategy.
• Oversee the implementation of marketing technology platforms.
• Utilize data analytics to measure marketing performance.

Skills

Marketing technology expertise

Data analytics

Leadership skills

Communication skills

Project management

Education

Bachelor's degree in Marketing, Business Administration, or related field

Tools

Marketing automation tools

Job description

Vice President, Marketing Technology and Enablement (VP, MarTech)

Job Overview: KDP is seeking an experienced and visionary leader to serve as our Vice President of Marketing Technology and Enablement (VP, MarTech). As the leader of this new function, you will partner closely with Technology leadership to spearhead the development and implementation of innovative marketing technology strategies that enhance customer engagement, drive data-driven decision-making, and optimize the performance of our marketing initiatives. This role is instrumental in shaping the future of marketing operations, blending creativity with cutting-edge technology. Additionally, you will help develop processes and systems to facilitate key marketing initiatives.

Key Responsibilities

• Technology Strategy Development: Formulate and execute a comprehensive marketing technology strategy that aligns with the company's business objectives and enhances marketing capabilities.
• Technology Implementation and Management: Oversee the implementation and management of marketing technology platforms, ensuring seamless integration with existing systems and processes.
• Data Analysis and Optimization: Utilize advanced data analytics to measure marketing performance, optimize campaigns, and provide actionable insights to improve marketing effectiveness and ROI.
• Team Leadership: Develop and lead a team of marketing technology professionals, fostering a culture of innovation and continuous improvement.
• Stakeholder Collaboration: Collaborate with cross-functional teams, including IT, marketing, and commercial, to ensure alignment and integration of marketing technology initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Information Technology, or a related field.
• Extensive experience in marketing technology or a similar role, with a proven track record of successful technology implementations.
• Strong understanding of digital marketing, data analytics, and marketing automation tools.
• Excellent leadership, communication, and project management skills.
• Ability to work collaboratively across departments and influence stakeholders at all levels.

Company Overview

Keurig Dr Pepper (NASDAQ: KDP) is a leading beverage company in North America, with a portfolio of more than 125 owned, licensed and partner brands and powerful distribution capabilities. We operate with a differentiated business model and world-class brand portfolio, powered by a talented and engaged team that is anchored in our values. We work with big, exciting beverage brands and the #1 single-serve coffee brewing system in North America at KDP, and we have fun doing it. We strive to be an employer of choice, providing a culture and opportunities that empower our team of approximately 29,000 employees to grow and develop. We offer robust benefits to support health and wellness as well as personal and financial well-being, and provide programs designed to enhance professional growth while ensuring you feel valued, inspired and appreciated at work. Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.

Location: Richardson, TX

Salary: $230,000 - $260,000