Enrollment Marketing Consultant

The National Research Center for College and University Admissions, Inc; United States; Remote; USD 75,000 - 93,000; Full time

Job summary

Encoura is seeking an Enrollment Marketing Consultant to partner with institutions on data-informed enrollment marketing strategies and campaign optimization.

The role spans planning, execution, and optimization of multi-channel campaigns, with a focus on student search, communications, and performance reporting to drive enrollment goals.

Qualifications

• Bachelor's degree required; Master's degree preferred.
• 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting.
• Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies.

Responsibilities

• Plan and optimize enrollment marketing campaigns and communication strategies.
• Build and maintain strong relationships with partner institutions and coordinate with internal teams.
• Analyze institutional enrollment goals and marketing efforts to support strategic recommendations.
• Prepare client reporting, campaign summaries, and performance insights.

Skills

Leadership

Marketing strategy

Data analysis

CRM

Public speaking

Communication

Education

Bachelor's degree

Master's degree preferred

Tools

CRM systems

Microsoft Office

Job description

Role OverviewThe Enrollment Marketing Consultant (EMC) serves as a strategic partner to institutions engaged with Encoura through the Enrollment Marketing Solutions team. Working in collaboration with the Director of Enrollment Marketing Strategy, the EMC supports the development, execution, and optimization of data-informed enrollment marketing strategies designed to help institutions achieve their enrollment goals.

This role contributes to the full campaign lifecycle, including student search strategy, communication planning, campaign coordination, reporting, and performance optimization. The EMC partners closely with internal cross-functional teams to ensure campaigns are executed accurately and on time, aligned with institutional objectives, and to build strong, consultative relationships with partner institutions.

Successful Enrollment Marketing Consultants are collaborative, strategic, detail-oriented professionals who thrive in a client-focused environment. They bring curiosity, strong communication skills, and a passion for helping institutions connect with prospective students through thoughtful, data-informed enrollment marketing strategies.

A Day in the Life

• Support assigned institutions through the planning, execution, and optimization of enrollment marketing campaigns and communication strategies
• Build and maintain strong relationships with partner institutions through proactive communication, responsiveness, and ongoing collaboration
• Analyze institutional enrollment goals, current marketing efforts, and areas of opportunity to support strategic recommendations
• Assist in translating institutional needs into actionable marketing plans aligned with enrollment objectives
• Contribute to renewal conversations and identify opportunities for additional solutions or services that align with institutional goals and challenges
• Coordinate with Enrollment Services on student search strategy, prospect segmentation, and purchase planning
• Develop and implement electronic and print communication plans, along with the creative team, aligned to institutional objectives and campaign strategies
• Support digital marketing efforts through campaign coordination, execution support, and performance monitoring
• Partner with internal teams, including Enrollment Services, Eduventures, Financial Aid Consulting, Digital Operations, creative/production teams, and others, to ensure projects are delivered accurately and on schedule
• Contribute to cross-functional teams or pods responsible for executing complex, multi-channel enrollment marketing initiatives
• Monitor campaign performance and enrollment metrics, identifying trends and recommending adjustments as needed
• Prepare and deliver client reporting, campaign summaries, strategic updates, and performance insights
• Incorporate insights from enrollment consulting, market research, and data analysis into campaign recommendations and planning
• Proactively optimize efforts and align student search strategy with communications, digital marketing, and prospect engagement activities
• Maintain awareness of enrollment marketing trends, student search strategies, and data-informed best practices to support client success
• Lead client presentations, training sessions, and strategic discussions as needed
• Support internal collaboration and alignment around client goals, campaign priorities, and project execution
• Contribute to team knowledge sharing, process improvement, and best practice development
• Participate in ongoing professional development opportunities to strengthen expertise in enrollment marketing strategy, communications, and analytics

Role Progression

Within 1 month, you’ll: Understand department structure and observe client engagements. Within 3 months, you’ll: Actively participate in client facing solutions and internal cross functional teams. Within 6 months, you’ll: Assume responsibility for assigned clients and manage ongoing projects.

About you

• Bachelor’s degree required; master’s degree preferred
• 5+ years of leadership in a marketing services capacity, preferably in an Office of Admissions, Enrollment Management, or Higher Education setting
• Experience designing and executing complex, goal-oriented marketing campaigns and/or recruitment strategies
• Ability to understand and communicate multifaceted data and outcomes
• Prior involvement in strategic student search purchasing and execution
• Excellent verbal and written communication skills
• Comfortable with public speaking and presenting concepts to large audiences
• Knowledge of CRM and other admissions technologies preferred
• Extensive knowledge of Microsoft Office products and presentation software
• Demonstrates strong interpersonal skills while fostering honesty, integrity, professionalism, and respect in all interactions
• Demonstrates flexibility and adaptability to changing priorities
• Demonstrates strong organizational and time-management skills with the ability to successfully oversee multiple projects concurrently
• Ability to work effectively both independently and as part of a collaborative team environment
• Successful candidates will be required to complete and pass a CLEAR™ identity verification as part of the pre-employment screening process CLEAR™ Candidate FAQ

The annual base salary range for this exempt position is $75,000–$93,000 andreflects the midpoint through maximum of the established range for this role. Encoura establishes compensation using national market data, internal equity considerations, and organizational budget factors to ensure fairness and consistency across the organization. Certain roles may also be eligible for variable compensation in addition to base salary.

Employees in this role are eligible for Encoura’s comprehensive benefits package, which includes health insurance, retirement contributions, paid time off, and other programs that support employee well‑being.

About Us

Encoura’s mission is to empower students and institutions to create meaningful connections so everyone can make the most informed decisions to achieve their goals. Since 1972, the Company has evolved its products and services to better represent the link between students and higher education institutions and to create the highest probability of student success.

Encoura’s expertise now spans enrollment, research, marketing, student success, and advancement and provides an unmatched combination of higher education experience and innovative solutions for colleges and universities. The Company also offers Encourage®— the nation’s largest free college and career planning program used by millions of high school students and educators nationwide.

It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. All applicants must be eligible to work in the U.S.

Encoura endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability and need an alternative method for applying, please contact the Talent Team.

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