VICE PRESIDENT, MARKETING & COMMUNICATIONS

Somatus; McLean (VA); On-site; USD 150,000 - 200,000; Full time

Job summary

A leading health care company is seeking a Vice President of Marketing & Communications to develop and execute a comprehensive strategy. This pivotal role involves overseeing communications, content marketing, and leading a high-performing team to enhance the organization’s mission in kidney care.

Benefits

Flexible Paid Time Off (PTO)

Professional Development and Tuition Reimbursement

Curated Wellness Benefits

Community Engagement Opportunities

And more!

Qualifications

• 7+ years of strategic marketing & communications experience.
• Proven public relations and media relations experience preferred.
• Experience working in high growth and / or publicly traded companies preferred.

Responsibilities

• Develop strategic communications plans to message Somatus’ mission.
• Oversee internal and external communications with health plan leaders.
• Lead the marketing and communications team, aligning activities to goals.

Skills

Health care expertise

Collaboration

Analytical thinking

Creative thinking

Effective communication

Education

Bachelor's Degree

Master's Degree preferred

Job description

Vice President, Marketing & Communications

Vice President, Marketing & Communications

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Overview

As the largest and leading value-based kidney care company, Somatus is empowering patients across the country living with chronic kidney disease to experience more days out of the hospital and healthier at home.

Overview

As the largest and leading value-based kidney care company, Somatus is empowering patients across the country living with chronic kidney disease to experience more days out of the hospital and healthier at home.

It takes a village of passionate and tenacious innovators to revolutionize an industry and support individuals living with a chronic disease to fulfill our purpose of creating More Lives, Better Lived. Does this sound like you?

Showing Up Somatus Strong

We Foster An Inclusive Work Environment That Promotes Collaboration And Innovation At Every Level. Our Values Bring Our Mission To Life And Serve As The DNA For Every Decision We Make

• Authenticity : We believe in real dialogue. In any interaction, with patients, partners, vendors, or our teammates, we are true to who we are, say what we mean, and mean what we say.
• Collaboration : We appreciate what every person at Somatus brings to the table and believe that together we can do and achieve more.
• Empowerment : We make sure every voice gets heard and all ideas are considered, especially when it comes to our patients’ lives or our partners’ best interests.
• Innovation : We relentlessly look for ways to improve upon the status quo to continuously deliver new solutions.
• Tenacity : We see challenges as opportunities for growth and improvement — especially when new solutions will make a difference for our patients and partners.

Showing Up for You

We Offer More Than 25 Health, Growth, And Wealth Work Perks To Help Teammates Learn, Grow, And Be The Best Version Of Themselves, Including

• Flexible Paid Time Off (PTO)
• Professional Development, CEU, and Tuition Reimbursement
• Curated Wellness Benefits supporting teammates physical and mental well-being
• Community engagement opportunities
• And more!

Summary

Reporting to the SVP, Business Development & Provider Engagement will be responsible for planning, developing and executing a comprehensive marketing and communication strategy to support the mission, brand, and objectives of the organization. This includes marketing new and existing programs and services, market research and targeted messaging via various channels. This role allows you to share your expertise across many areas including communications, public relations, content marketing, product marketing, and channel marketing.

The position will play a key role in the continued growth of the company and support strategic initiatives working with health plans, hospitals, health systems, nephrology groups and other providers, healthcare organizations, investors, and other external stakeholders.

The successful candidate will be a strategic, tenacious, and collaborative leader who is able to communicate effectively across all levels of the organization and build successful, trusting relationships with internal and external partners. This individual is an analytical and creative thinker that can synthesize information and strategies to support growth.

Responsibilities

Essential Duties and Responsibilities :

Communications

• Develop a strategic communications plan to message Somatus’ mission and identity across internal and external audiences
• Oversee external communications with health plan leaders, external partners, potential new Somatus teammates, and other external stakeholders
• Oversee internal communications with Somatus teammates
• Develop and implement comprehensive communications strategies that align with company goals and drive growth
• Oversee, plan, write and edit content for a variety of communications channels, including leadership presentations, speeches, press releases, video and other creative assets

Content Marketing

• Identify and create compelling and inspiring messaging and stories that clearly articulate Somatus’ value proposition for internal and external stakeholders
• Create and promote the corporate identity and mission to internal and external stakeholders, through the creation and distribution of brochures, news releases, and other documents
• Develop and create sales enablement tools to be used by business development team
• Maintain the company website and propose new design options and content
• Collaborate on and support media relations strategy and messaging
• Create the processes, playbooks, and workflows that allow best practices to be shared across teams and scaled as the company grows

Product Marketing

• Lead market and competitive assessments; leverage qualitative and quantitative insights to shape messaging and channel strategy
• Partner with the technology and product and innovation teams to identify, prioritize, and advocate for new or improved products and features based on competitive benchmarks, industry trends, usage analysis, and internal and external feedback

Event Marketing

• Identify relevant events and conferences for company participation
• Develop outreach and attendance strategy for attended or sponsored events
• Identify and execute on speaking and thought leadership opportunities tied to events and conferences
• Lead and develop the marketing and communications team
• Align the team’s activities and priorities to the goals of the organizations

Qualifications

Required Education and Experience :

• Bachelor’s Degree; Master’s Degree preferred
• 7+ years of strategic marketing & communications experience
• Proven public relations and media relations experience preferred
• Prior experience working in high growth and / or publicly traded companies preferred

Knowledge, Skills, And Abilities

• A self-starter who can work independently while bringing strong collaboration and teaming skills to the table
• Health care expertise and awareness of competitive strategies
• Proven ability to design differentiated and impactful marketing strategies / materials
• A fresh perspective and willingness to volunteer new / radical ideas, visuals, suggestions, and process improvement
• Expertise in directing and supporting market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports
• History of working closely with the sales department to align sales and marketing strategies
• Experience managing and optimizing marketing budget and expenditures
• Track record of building, managing and coaching a high-performing marketing team
• Ability to build networks and relationships with employees, clients, government officials and stakeholders
• Excellent listening, written communication, and oral presentation skills, with the ability to engage, inspire, build credibility and trust
• Ability to adapt and thrive within a fast-paced organization
• Strong fluency with Microsoft Office applications including SharePoint and PowerPoint

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Somatus, Inc. provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, gender, age, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law. Further, the company takes affirmative action to ensure that applicants are employed, and employees are treated during employment without regard to any of these characteristics. Discrimination of any type will not be tolerated.

Seniority level

Seniority level

Executive

Employment type

Employment type

Full-time

Job function

Job function

Marketing and Sales

Hospitals and Health Care

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