Vice President, Marketing

Academy of Art University; United States; A distancia; USD 125.000 - 155.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health insurance

401k options

Paid vacation

Paid holidays

Paid sick leave

Commuter benefit

One undergraduate course tuition free

Descripción de la vacante

Academy of Art University seeks a visionary Vice President of Marketing to lead the University’s marketing strategy amid a pivotal moment for higher education and the creative industries. This senior role reports to the President and drives enrollment objectives, market position, and the effectiveness of marketing investments across digital and traditional channels.

The leader will foster analytics-driven decision making, collaborate with Admissions, Online Education, and Brand Storytelling, and

Formación

• Experience in higher education and related sectors.
• Progressive leadership experience in marketing, growth, enrollment marketing or related field.
• Proven success leading multi-channel strategies with measurable outcomes.
• Deep expertise in performance marketing, analytics, attribution, and customer journey strategy.
• Experience managing significant marketing investments and partnerships.

Responsabilidades

• Advise the President and senior leadership on market trends, positioning, and growth opportunities.
• Develop marketing strategies for domestic and international student populations.
• Lead marketing across the prospective student journey from awareness to enrollment.
• Partner with Admissions to optimize lead quality, nurture, and funnel performance.
• Establish visibility into key metrics and ROI across campaigns.
• Oversee paid media, search, social, SEO, content, email, CRM, and partnerships.
• Foster a test-and-learn culture across audiences and channels.
• Strengthen analytics, forecasting, and executive reporting for decisions.
• Collaborate with Brand Storytelling to communicate the university value.
• Develop differentiated strategies for undergrad, graduate, online, on-campus, and transfer.
• Oversee external agencies and vendors with clear expectations.

Conocimientos

Higher education marketing

Leadership experience

Multi-channel marketing

Analytics & attribution

Agency/vendor management

Executive communication

Educación

Bachelor's degree or equivalent

Descripción del empleo

Driven. Engaging. Innovative. Do these words motivate you? If so, then we want to talk with you. Academy of Art University offers a rewarding employment experience for those who excel in a dynamic environment and who can consistently deliver high-caliber customer service. We thrive on ingenuity and pursue ideas every day that lead to extraordinary opportunities for tomorrow. Apply here for your next career!

Academy of Art University is seeking an exceptional Vice President of Marketing to lead the University's marketing strategy at a pivotal moment for higher education and the creative industries.

Reporting directly to the President, the Vice President will serve as the University's senior marketing leader, responsible for strengthening market position, advancing enrollment objectives, improving marketing performance, and maximizing the impact of marketing investments.

This is a high-impact opportunity for a leader who combines strategic vision, analytical rigor, and operational depth. The successful candidate will have the mandate to assess and strengthen the University's marketing ecosystem across digital acquisition, media investment, prospective student engagement, analytics, attribution, technology, agency partnerships, and internal capabilities.

Working closely with leaders across Admissions, Finance, Online Education, Student Affairs, and Brand Storytelling, the Vice President will build an integrated, measurable approach to marketing and sustainable growth.

Key Responsibilities

• Serve as a strategic advisor to the President and senior leadership on market trends, competitive positioning, prospective student behavior, emerging technologies, and growth opportunities.
• Strong experience developing marketing strategies for both domestic and international student population.
• Lead marketing across the prospective student journey (from awareness and inquiry through application, enrollment, startand retention) and understanding the complexity of the enrollment lifecycle.
• Partner closely with Admissions tooptimize andstrengthen lead quality, nurture, re-engagement, conversion, and overall funnel performance.
• Establish clear visibility into key performance measures, including inquiries, applications, registrations, starts, acquisition costs, conversion, and return on marketing investment.
• Lead strategy and performance across paid media, search, social, SEO, content, email, CRM-supported nurture, retargeting, partnerships, and emerging channels
• Build a rigorous test-and-learn culture across audiences, media, creative, messaging, offers, and conversion pathways.
• Strengthen analytics, attribution, forecasting, and executive reporting so that investment decisions are grounded in credible, actionable data.
• Partner with Brand Storytelling and institutional leaders to strengthen market positioning and communicate the distinctive value of an Academy of Art University education.
• Develop differentiated strategies for undergraduate, graduate, online, on-campus, transfer, readmission, domestic, and international audiences.
• Provide senior oversightof and holding accountable,external agencies, consultants, media partners, and technology vendors, with clear expectations for transparencyand performance.
• Evaluate and responsibly deploy emerging technologies, including artificial intelligence and automation, to improve personalization, efficiency, analytics, and prospective student engagement.
• Build strong cross-functional alignment across Marketing, Admissions, Finance, academic leadership, and other key partners.

Qualifications

• Experience in higher education required (with proven experience with education technology, consumer services, subscription businesses, marketplaces, and other sectors with complex, high-consideration customer journeys).
• Significant progressive leadership experience in marketing, growth, customer acquisition, enrollment marketing, or a related field.
• Demonstrated success leading complex, multi-channel strategies tied to measurable business, revenue, customer, or enrollment outcomes.
• Deep expertise in performance marketing, digital acquisition, analytics, attribution, conversion optimization, and customer journey strategy
• Experience managing significant marketing investments and making disciplined resource allocation decisions.
• Proven success leading and holding agencies, consultants, vendors, and strategic partners accountable for performance.
• Strong analytical judgment and the ability to translate complex data into clear executive decisions and action.
• Exceptional communication skills and the executive presence to work effectively with senior leadership and governance bodies.
• Bachelor's degree or equivalent combination of education and significant relevant experience.

The Leader We Are Seeking:

We are looking for a leader who is strategic and hands-on, analytically rigorous, commercially disciplined, collaborative, curious, and decisive. The successful candidate will distinguish activity from impact, challenge assumptions constructively, move from analysis to action, and bring a deep commitment to expanding opportunity through creative education.

Benefits:

Academy of Art University offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days' accrual at start), paid holidays, paid sick leave and a commuter benefit program. The Academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester.

Compensation:

$125,000.00 - $155,000.00 annually
Based on experience and location

Application Deadline: September 21, 2026

Academy of Art University is an equal opportunity employer. All applicants will be considered regardless of age, Aids or HIV positive status, marital status, domestic partnership, medical condition or genetic characteristics, race or national origin, pregnancy, religion, sex, gender identity, gender or sexual orientation, name change, citizenship, physical or mental disability, veteran status or other status protected by federal, state, local or other law. Academy of Art University will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance. Equal access to the hiring process, services, and employment is available to all persons. Applicants requiring accommodations to the application and/or interview process should contact the Human Resources Department at [e-mail].