Vice President Marketing

MyOutDesk; Sacramento (CA); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Career growth opportunities

Collaborative work environment

Work-life balance

Job summary

A global staffing and talent solutions company based in Sacramento is seeking a Marketing Leader with 8-10 years of experience in demand generation and performance marketing. Responsibilities include owning the marketing strategy, driving revenue through paid and organic channels, and leading a global team. Ideal candidates will have a strong B2B background, proven success in connecting marketing initiatives to revenue, and expertise in analytics. Join this fast-growing company committed to collaboration and career growth.

Qualifications

• 8-10 years of progressive marketing leadership experience.
• Proven success driving revenue through Paid, SEO, and content strategies.
• Strong B2B background preferably in BPO or services industry.

Responsibilities

• Own the demand generation strategy across paid and organic channels.
• Oversee paid search and paid social strategy.
• Lead and develop a global marketing team.

Skills

Demand generation strategy

Performance marketing

SEO expertise

B2B marketing

Marketing analytics

Tools

Google Analytics 4

Job description

What you will do:

Revenue & Demand Generation

• Own the demand generation strategy across paid and organic channels
• Drive measurable pipeline growth and revenue through paid search, SEO, content, and performance marketing
• Partner closely with Sales to align campaigns with revenue targets and pipeline goals

Paid Media & Performance Marketing

• Oversee paid search and paid social strategy, and optimization
• Establish and report on KPIs including CPC, CPA, ROAS, conversion rate, pipeline contribution, and revenue attribution
• Continuously optimize campaigns to improve efficiency and scale revenue impact
• Lead enterprise-level SEO and Answer Engine Optimization strategies
• Develop content frameworks that drive qualified traffic and revenue
• Implement structured data, technical SEO improvements, and content optimization strategies
• Clearly connect SEO initiatives to pipeline and revenue growth

Analytics & Funnel Optimization

• Own marketing analytics and performance reporting
• Demonstrate advanced expertise in GA4, including: TOFU, MOFU, BOFU funnel tracking; event configuration and conversion tracking; attribution modeling
• Identifying optimization opportunities across the funnel
• Build dashboards that tie marketing performance directly to revenue outcomes

Leadership & Brand Growth

• Lead and develop a global marketing team
• Strengthen brand authority and thought leadership in partnership with PR and communications
• Implement generative AI strategies to enhance marketing efficiency and scalability

Who You Are:

• 8-10 years of progressive marketing leadership experience
• Proven success driving revenue through Paid, SEO, and content strategies
• Clear experience connecting marketing initiatives to pipeline and closed revenue
• Strong B2B background (BPO or services industry/solution-selling experience preferred)
• Deep understanding of performance metrics, attribution, and revenue reporting
• Experience scaling marketing teams in high-growth, fast-paced, dynamic environments

Company Description

MyOutDesk is a global staffing and talent solutions company with nearly 20 years of experience helping businesses scale through high-performing remote teams. With operations across the United States, Latin America, and Africa, we deliver world-class talent while prioritizing collaboration, career growth, and work-life balance.

Recognized as a Top 50 Fastest-Growing Company and an Inc. 5000 award winner, MyOutDesk is committed to long-term success for both our clients and our people. Join us and be part of a global team built for impact.