Vice President - Marketing

Westminster; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company is seeking a VP of Marketing to spearhead marketing initiatives across its real estate portfolio. The ideal candidate will possess over 8 years of experience in the multifamily/hospitality industry, with a focus on developing and executing strategies that enhance brand awareness and tenant retention. Responsibilities include managing campaigns, overseeing branding efforts, and conducting market research, while collaborating with the marketing team and external agencies. If you are a creative and strategic leader ready to elevate our marketing efforts, we encourage you to apply.

Qualifications

• Over 8 years of marketing management experience in multifamily / hospitality industry preferred.
• Strategic thinker with a positive attitude.
• Proven ability to manage multiple assets and priorities.

Responsibilities

• Develops comprehensive marketing strategies across digital and traditional channels.
• Manages social media presence and reputation across various platforms.
• Oversees marketing collateral creation and collaborates with agencies.

Skills

Social media proficiency

Leadership

Creative direction

Performance analytics

Project management

Tools

Microsoft Office

Adobe Creative Suite

Job description

Our company remains guided by its experience and ability to create long-term value in strategically focused markets. We continue to attract the best talent in the industry and remain focused on growing our organization with talented professionals along with our assets. Westminster is stronger than ever, and we stand poised for continued growth with our valued partners. Our mission is to go above and beyond to build thriving communities and exceptional experiences for our residents, guests, tenants, and teams. Our values represent what we strive to achieve every day. Every decision we have to make is guided by the "4 Be's" : Be best in class, Be Solution-Oriented, Be Accountable, Be caring.

Job Summary We are seeking a dynamic and strategic VP of Marketing to lead all marketing initiatives across our real estate portfolio, focusing on new development launches and ongoing marketing for stabilized multifamily rental properties. This role involves developing and executing comprehensive marketing strategies that drive lease-up velocity, brand awareness, tenant retention, and market positioning.

The VP of Marketing will oversee branding, digital marketing, advertising, public relations, and leasing support efforts across multiple assets, ensuring alignment with company objectives and market trends. The ideal candidate is a seasoned marketing leader with deep experience in real estate—particularly in launching new developments—and a strong grasp of consumer behavior, creative direction, and performance analytics.

Responsibilities

Develops and implements comprehensive marketing plans and strategies across digital, traditional, and social media channels.

Oversees creation of marketing collateral such as brochures, presentations, and advertisements.

Collaborates with outside agencies for campaign development.

Supervises the marketing team and ensures effective campaign execution.

Reviews marketing campaigns with property teams to improve occupancy and revenue.

Oversees reputation management across internet media outlets, maintaining high ratings and reviews.

Manages social media presence (Yelp, Facebook, Instagram, LinkedIn, Glassdoor, etc.).

Designs leasing approaches and trains sales staff to meet customer expectations.

Develops KPIs, tracks, and measures marketing performance using data analytics.

Conducts market research to identify trends, opportunities, and threats.

Stays updated on industry trends and emerging marketing technologies.

Creates business workflows focused on technology and customer experience.

Performs other duties as assigned.

Communications

Coordinates internal communication to foster positive culture and motivation.

Provides strategies for organizational communication from leadership to staff.

Works with property management to develop communication protocols with residents.

Participates in branding initiatives and acts as a brand ambassador.

Manages the company's brand identity and reputation.

Requirements

Over 8 years of marketing management experience in multifamily / hospitality industry preferred.

Proficient with social media platforms.

Highly skilled in Microsoft Office and Adobe Creative Suite.

Creative with evaluating advertising and promotional programs.

Strategic thinker with a positive attitude.

Strong leadership and team management skills.

Ability to execute under tight timelines.

Elegant design sense and branding expertise.

Proven ability to manage multiple assets and priorities.

Strategic and detail-oriented.

Ready to Make Your Mark?

Apply Now

and Let’s Create Something Extraordinary Together!

We are an equal opportunity employer and do not discriminate based on age, race, religion, disability, sex, sexual orientation, or national origin.

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