Vice President, Marketing

Bulletproof, a GLI Company; Boston (MA); On-site; USD 110,000 - 200,000; Full time

Job summary

A leading technology and security company seeks a Vice President of Marketing to drive global marketing initiatives for Managed Security and IT Services. The role demands strategic vision and strong leadership skills, focusing on increasing brand awareness and customer engagement. Ideal candidates will possess a deep understanding of the cybersecurity landscape and proven success in B2B marketing.

Benefits

Comprehensive Health, Dental, and Vision Insurance

100% Employer Paid Health and Dental Plan

401k Plan

Vacation Time

Annual Discretionary Bonus

Qualifications

• Minimum 15+ years in ABM or solutions marketing in B2B technology/cybersecurity.
• Proven experience in building high-performing marketing teams.
• Deep understanding of cybersecurity market.

Responsibilities

• Develop and implement global marketing strategy aligned with business objectives.
• Enhance and manage brand identity in the market.
• Lead demand generation through multi-channel marketing campaigns.

Skills

Leadership

Strategic Thinking

Analytical Mindset

Communication Skills

Education

Bachelor’s degree in Engineering, Technology, Marketing or Business

MBA or equivalent advanced degree

Job description

Join to apply for the Vice President, Marketing role at Bulletproof, a GLI Company

Join to apply for the Vice President, Marketing role at Bulletproof, a GLI Company

Who We Are

Headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise.

Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of the Yearin 2021 and the Microsoft Security Trail-Blazer Award in 2024.

At Bulletproof, our vision is to serve, secure, and empower the world through people and technology; one customer at a time. We believe everyone has the right to feel safe and secure. Our mission is to serve and protect organizations to ensure their success.

Who We Are

Headquartered in Canada with locations across the United States and around the globe with a footprint on six continents, Bulletproof, a GLI company has decades of technology, security, and compliance expertise. Bulletproof’s work in the security space has been recognized nationally and globally with Microsoft’s global Security Partner of the Yearin 2021 and the Microsoft Security Trail-Blazer Award in 2024.

At Bulletproof, our vision is to serve, secure, and empower the world through people and technology; one customer at a time. We believe everyone has the right to feel safe and secure. Our mission is to serve and protect organizations to ensure their success.



What We Have To Offer

• Challenging Work - We love solving highly complex problems. Across our teams and in all roles, every employee is empowered to bring their best ideas forward and to jump in and solve the problems they're passionate about.
• Great People - We are stronger, together, when we are open, honest, and above all, real. Every person is valued here and plays an important role in our shared success.
• Global Impact - As a global team spanning continents, boundaries, and cultures, every day we are inspired by the impact our work has on our colleagues, our customers, our communities, and the world at large.
• Diversity, Equity and Inclusion - We celebrate each other’s differences, continuously strive for equality and recognize that inclusion makes us stronger as individuals, a company and a global citizen.
  
  

Position Summary

We are seeking an experienced and strategic VP, Global Marketing to lead our marketing efforts for our Managed Security Services & Managed IT Services. This role requires a hands-on leader who will drive pipeline generation in North America through ABM, creates brand awareness and customer engagement on a global scale. The ideal candidate will have a deep understanding of the cybersecurity landscape, excellent leadership skills, and a proven track record in Marketing throughout the entire customer life cycle.

This role goes beyond raising awareness—it's centered on driving tangible results. You’ll lead the development and execution of initiatives that expand Bulletproofs network, brand awareness and client engagement.

It’s a dynamic, hands-on leadership position suited for someone who combines strategic vision with practical execution and thrives in cross-functional collaboration to transform ideas into meaningful outcomes.

Responsibilities

Develop and Implement Global Marketing Strategy:

• Craft and execute a comprehensive global marketing strategy aligned with the company’s business objectives.
• Identify and prioritize target markets and customer segments.
• Create go-to-market strategies for new service offerings and feature updates.
  
  

Brand Management

• Enhance and manage the company’s brand identity and positioning in the market.
• Oversee the creation and implementation of marketing campaigns to boost brand awareness and market share.
  
  

Demand Generation And Lead Management

• Develop and execute multi-channel ABM marketing campaigns to drive lead generation and customer acquisition.
• Implement lead nurturing programs to move prospects through the sales funnel.
• Collaborate with the sales team to ensure alignment on lead quality and follow-up processes.
  
  

Digital Marketing

• Oversee the company’s digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.
• Leverage data analytics to measure the effectiveness of digital marketing campaigns and optimize ROI.
  
  

Content And Communication

• Develop and manage a content strategy that includes blogs, whitepapers, case studies, webinars, and other marketing collateral.
• Ensure consistent and effective messaging across all marketing channels.
  
  

Market Research And Analysis

• Conduct market research to identify trends, opportunities, and competitive landscape.
• Use insights to inform marketing strategies and decision-making.
  
  

Budget Management

• Develop and manage the marketing budget, ensuring effective allocation of resources.
• Track and report on marketing performance and ROI.
  
  

Team Leadership

• Build, mentor, and lead a high-performing global marketing team.
• Foster a collaborative and innovative team culture.
  
  

Required Education/Credentials/Qualifications

• Experience: Minimum of 15+ years of experience in ABM, solutions marketing, or a similar role in the B2B technology or cybersecurity space. Proven experience in leading and building high-performing marketing teams.
• Industry Knowledge: Deep understanding of the cybersecurity market, including threat landscapes, security technologies, and buyer personas. Experience working with enterprise clients and large-scale B2B solutions is essential.
• Leadership: Strong leadership and people management skills with a proven track record of building and leading teams in a fast-paced, results-oriented environment. Can-do attitude with a no-ego approach is important.
• Strategic Thinking: Ability to think strategically and translate complex technical concepts into clear, compelling value propositions for diverse audiences.
• Communication Skills: Excellent written and verbal communication skills with the ability to influence and align cross-functional teams. Comfortable presenting to executive leadership, customers, and industry influencers.
• Analytical Mindset: Data-driven decision maker with the ability to analyze campaign performance, market trends, and customer insights to drive continuous improvements in strategy and execution.
• Adaptability: Demonstrated ability to thrive in dynamic, rapidly changing environments. Comfortable adjusting strategies, priorities, and tactics in response to evolving market conditions, business needs, and emerging technologies.
• Education: Bachelor’s degree in engineering, technology, marketing, business, or a related field. MBA or equivalent advanced degree is a plus.
• Experience in MSP and MSSP space is considered an asset.
• Must be eligible to work in the US without sponsorship from an employer now or in the future.
  
  

Benefits

• Comprehensive Health, Dental, and Vision Insurance
• Optional Health
• 100% Employer Paid Health and Dental Plan
• Vacation Time
• 401k Plan
• Annual Discretionary Bonus
• Anniversary Reward Bonus
• Educational Assistance Program
• Additional Mental Health Benefits through our Employee Assistance Program
  
  

Equal Opportunity Statement

Bulletproof is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Bulletproof is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  IT Services and IT Consulting

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