Vice President Marketing

Cordia Resources by Cherry Bekaert; Baltimore, Washington (MD, District of Columbia); On-site; USD 100,000 - 125,000; Full time

Job summary

A leading company in the defense sector is seeking a Vice President of Marketing. This role involves developing a global marketing strategy and leading initiatives across engineering, product, and sales to enhance the company's brand and demand-generation efforts. The ideal candidate will possess extensive experience in strategic marketing, particularly in defense and aerospace settings, and will have a proven record of advancing corporate growth through innovative marketing practices.

Qualifications

• 10+ years of marketing leadership experience in defense, aerospace, or advanced technology.
• Proven success in building and scaling marketing functions.
• Strong understanding of government procurement including FAR/DFARS compliance.

Responsibilities

• Define and execute a marketing vision aligned with corporate strategy.
• Own and evolve the brand identity, messaging, and storytelling.
• Design and scale multi-channel marketing programs.

Skills

Strategic Leadership

Storytelling

Communication

Education

Bachelor’s degree in Marketing, Business, or Engineering

MBA or equivalent experience

Job description

4 days ago Be among the first 25 applicants

Our client is redefining the edge of the ever-evolving battlespace by delivering game-changing capabilities to warfighters through digital engineering, software, and hardware solutions. As a Digital Systems Integrator, innovation is at the core of everything they do.

Born digital and agile, our client is building a winning team to become the premier provider of Next Generation Mission Systems Integration across air, land, sea, space, and cyber domains.

Are you ready to be part of a team of industry experts? Join the innovation in integration and help develop the technologies of tomorrow while advancing your career today.

About the Role

The Vice President of Marketing will lead the global marketing strategy, building a world-class brand and demand-generation engine aligned with the company’s growth objectives. This role requires a strategic leader with deep market insight and strong execution skills to elevate the company’s presence in the defense, aerospace, and advanced technology sectors. You’ll collaborate closely with leaders across engineering, product, sales, and government affairs to position the company as a category leader.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute a marketing vision aligned with corporate strategy and growth goals.
• Position the brand as a thought leader in next-generation defense technologies.
• Lead competitive analysis, market segmentation, and positioning initiatives.

Brand & Communications

• Own and evolve the brand identity, messaging, and storytelling.
• Oversee external communications including PR, media relations, analyst engagement, and government/military channels.
• Develop thought leadership content such as white papers, articles, and videos to support business development and recruitment.

Demand Generation & Digital Marketing

• Design and scale multi-channel marketing programs to generate qualified leads for government and commercial sales.
• Implement data-driven campaigns using SEO, paid media, email, and social platforms.
• Optimize the digital presence including website, content strategy, and analytics.
• Build and lead a high-performing, lean marketing team, leveraging external partners and agencies as needed.
• Foster a collaborative, results-driven culture aligned with company values and mission.

Industry Engagement & Events

• Oversee trade show strategy, speaking engagements, and industry partnerships.
• Represent the company at top-tier defense, aerospace, and technology conferences.

Qualifications

• 10+ years of marketing leadership experience in defense, aerospace, or advanced technology sectors.
• Proven success in building and scaling marketing functions in growth-stage or mid-sized companies.
• Strong understanding of the DoD/government procurement ecosystem, including FAR/DFARS compliance and SBIR/STTR programs.
• Exceptional storytelling and communication skills with both strategic and tactical capabilities.
• Experience marketing to technical and executive-level audiences, including military stakeholders.
• Bachelor’s degree in Marketing, Business, Engineering, or a related field; MBA or equivalent experience preferred.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Government Administration

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