Casino Marketing & Loyalty Executive Director

The Venetian Resort Las Vegas; Las Vegas (NV); On-site; USD 200,000 - 350,000; Full time

Job summary

The Venetian Resort Las Vegas seeks an Executive Director of Casino Marketing to lead strategic casino marketing initiatives that drive gaming revenue, guest acquisition, and loyalty engagement. You will oversee loyalty programs, direct marketing, events, and analytics to maximize guest value.

Leading a high-performing team, you will collaborate with host operations, revenue management, and hotel teams to optimize reinvestment strategies while ensuring compliance with Nevada regulations and

Qualifications

• 21 years of age.
• Authorized to work in the United States.
• Bachelor's degree in Marketing, Business Administration, Hospitality, Communications, or a related field required.
• Master's degree preferred.
• Must be able to obtain and maintain a Nevada Gaming License and any other required certification/license.
• 10+ years of progressive experience in casino marketing, loyalty marketing, CRM, database marketing, or gaming operations.
• Minimum of 5 years of leadership experience in a large-scale gaming or hospitality environment.
• Experience managing loyalty programs, player development teams, and customer retention strategies.
• Working knowledge of CRM platforms, player tracking systems, and marketing analytics tools.
• Demonstrated expertise in customer segmentation, database analytics, reinvestment strategies, and promotional planning.
• Strong financial acumen with proven experience managing budgets and forecasting revenue performance.
• Proficiency in English, both spoken and written.

Responsibilities

• Develop and execute comprehensive casino marketing strategies focused on driving gaming revenue, visitation, trip frequency, and profitability.
• Lead loyalty and rewards program design, acquisition, activation, and tier advancement.
• Partner with host operations, revenue management, and hotel teams to optimize player reinvestment and overall property performance.
• Oversee data-driven direct marketing, segmentation, and personalized guest communications.
• Manage annual marketing plans, budgets, forecasts, and performance targets.
• Ensure compliance with Nevada gaming regulations and company policies.
• Mentor and develop a high-performing casino marketing and loyalty marketing team.
• Analyze campaign ROI and present results to senior leadership.

Skills

Leadership

Strategic thinking

Data-driven marketing

Customer acquisition

Loyalty programs

Education

Bachelor's degree in Marketing, Business Administration, Hospitality, Communications, or related field

Master's degree preferred

Tools

Casino management systems

CRM platforms

Player tracking systems

Marketing analytics tools

Job description

The Venetian Resort Las Vegas seeks an Executive Director of Casino Marketing to lead strategic casino marketing initiatives that drive gaming revenue, guest acquisition, and loyalty engagement. You will oversee loyalty programs, direct marketing, events, and analytics to maximize guest value.

Leading a high-performing team, you will collaborate with host operations, revenue management, and hotel teams to optimize reinvestment strategies while ensuring compliance with Nevada regulations and