Vice President, Integrated Strategy

Syneos Health/ inVentiv Health Commercial LLC; Columbus (OH); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Health benefits

401k match

Flexible PTO

Job summary

Syneos Health seeks a VP, Integrated Strategy to lead brand, communications and CX strategy across assigned brands and new business efforts in the U.S. market.

The role requires building and guiding omnichannel strategies, leveraging data assets, and mentoring senior strategists within a collaborative, cross-office environment. The position calls for extensive healthcare advertising experience, strategic acumen, and exceptional client-facing storytelling to drive business growth and high-impact

Qualifications

• 12+ years of experience in brand, communications, or CXStrategy.
• 5+ years within a healthcare advertising agency.
• 8+ years of direct management experience.
• Mastery of strategic tools and frameworks (journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development).
• World-class presentation and storytelling; ability to engage a senior-level client audience.
• Bachelor's degree; MBA/MS a plus.

Responsibilities

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally.
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies.
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB.
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision.
• Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists).
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work with SVP Medical lead to ensure adoption.
• Collaborate with NA Strategy Lead to develop and execute internal education on strategic craft.
• Build two-way relationships with leaders in other departments to show value of strategy.
• Proactively identify opportunities to showcase value of strategy in meetings and client outcomes.

Skills

Brand strategy

Communications

CX Strategy

Healthcare advertising

Leadership

Stakeholder management

Presentation

Education

Bachelor's degree

MBA

MS

Job description

Description

VP, Integrated Strategy

You believe strategy is more than a department; it's a mindset.

BRAND & NEW BUSINESS STRATEGIC LEADERSHIP

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work

DEPARTMENT & TEAM LEADERSHIP

• Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
• Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)

CROSS-FUNCTIONALALIGNMENT & COLLABORATION

• Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency's collective understanding of strategic craft
• Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as "we" and how strategic partnership leads to better work, stronger client relationships, and organic growth
• Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
• Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes

ESSENTIAL REQUIREMENTS

• Experience: 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years within a healthcare advertising agency
• Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
• Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
• Strategic Craft: Mastery of a wide range of strategic tools and frameworks(e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
• Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
• Education: Bachelor's degree required. Advanced degree (MBA, MS) in relevant field is a plus

The annual base salary for this position ranges from $150,000 to $185,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise - if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.