Vice President, Integrated Strategy

GSW, powered by Syneos Health; California; On-site; USD 145,000 - 170,000; Full time

Benefits offered by this job

Health benefits (Medical, Dental, Vis​

Company match 401k

Flexible PTO & Sick Time

Job summary

GSW, powered by Syneos Health, is seeking a Brand & New Business Strategic Leader to guide strategic direction across top brands in healthcare advertising. You will mentor senior strategists, shape omnichannel strategies, and drive new business pitches with a compelling strategic vision.

You will lead with a deep understanding of therapeutic categories, ensure best practices, and partner with operations and medical leadership to meet utilization and growth targets.

Qualifications

• 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years in healthcare advertising
• Deep healthcare category expertise and US market launch experience for pharma/biotech brands
• 8+ years of direct management experience and ability to develop strategic talent
• Strong mastery of strategic tools and frameworks (journey mapping, research, competitive analysis, persona development)
• World-class presentation and storytelling delivering clear strategic vision to senior clients

Responsibilities

• Act as strategic authority across assigned brands and provide clear direction
• Architect and oversee brand, creative, communications, and omnichannel strategies
• Identify opportunities to apply SH data, predictive platforms, and new offerings
• Lead new business pitches with a winning strategic vision
• Mentor and develop strategy team members and enforce best practices
• Support cross-office strategy initiatives and align with SVP Medical lead
• Foster internal education and elevate strategic craft across the agency
• Build strong relationships with leaders in other departments to drive client impact
• Showcase value of strategy in meetings and client interactions
• Link strategic initiatives to client satisfaction and business outcomes

Skills

Brand strategy

Leadership

Presentation skills

Storytelling

Cross-functional collaboration

Education

Bachelor’s degree

MBA/MS (plus)

Job description

Description

A seasoned strategist who sees the big picture. You’re fluent in the language of healthcare, but passionate about the language of humanity. You don’t just find insights; you build inspiring stories that leverage culture, data, and behavioral science that are so compelling, they’re impossible to ignore. Most importantly, you’re a builder. You’re excited by the challenge of not just doing great work but also building internal appreciation for how great strategic work gets done and why it matters.

BRAND & NEW BUSINESS STRATEGIC LEADERSHIP

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work

DEPARTMENT & TEAM LEADERSHIP

• Manage, mentor, and cultivate the careers of direct reports (VPs, Directors, Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
• Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)

CROSS-FUNCTIONALALIGNMENT & COLLABORATION

• Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
• Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth
• Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
• Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes

Essential Requirements

• Experience: 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years within a healthcare advertising agency
• Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
• Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
• Strategic Craft: Mastery of a wide range of strategic tools and frameworks(e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
• Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
• Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus

The annual base salary for this position ranges from $145,000 to $170,000 CAD. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

Work Here Matters Everywhere | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.