Vice President, Integrated Strategy

Syneos Health Commercial Solutions; United States; Remote; USD 150,000 - 185,000; Full time

Job summary

Syneos Health is seeking a Brand & New Business Strategic Leader to guide strategic authority across assigned brands, shaping omnichannel strategies and leveraging proprietary data. You’ll lead pitches with a clear, winning vision and drive adoption across teams.

You will mentor Directors and Senior Strategists, set best practices, and collaborate across departments to deliver measurable business outcomes in a healthcare advertising environment.

Qualifications

• Experience: 12+ years in brand, communications, or CXStrategy, with at least 5 years in healthcare advertising.
• Healthcare Acumen across therapeutic categories; US market pharma/biotech launches (DTC/HCP) preferred.
• 8+ years leadership; able to mentor Directors & Senior Strategists.
• Mastery of strategic tools: journey mapping, workshops, research, competitive analysis, personas.
• World-class presentation and storytelling; ability to engage senior clients.

Responsibilities

• Act as strategic authority across assigned brands, providing clear compelling direction externally and internally.
• Architect and oversee brand, creative, communications, and omnichannel strategies.
• Identify opportunities to apply SH data, predictive platform, and new offerings on inline brands/NB.
• Lead new business pitches with a winning, differentiating strategic vision.

Skills

Brand strategy

Healthcare advertising

Leadership

Storytelling

Presentation

Education

Bachelor’s degree

MBA or MS

Job description

Updated: September 25, 2026
Location: Remote, United States
Job ID:18511

A seasoned strategist who sees the big picture. You’re fluent in the language of healthcare, but passionate about the language of humanity. You don’t just find insights; you build inspiring stories that leverage culture, data, and behavioral science that are so compelling, they’re impossible to ignore. Most importantly, you’re a builder. You’re excited by the challenge of not just doing great work but also building internal appreciation for how great strategic work gets done and why it matters.

You believe strategy is more than a department; it’s a mindset.

BRAND & NEW BUSINESS STRATEGIC LEADERSHIP

• Act as strategic authority across assigned brands, providing clear compelling direction internally and externally
• Architect and oversee the development of brand, creative, communications, and omnichannel strategies
• Identify opportunities for application of SH proprietary data, predictive platform, and other new offerings on inline brands/NB
• Key leader in new business pitches, commanding the room and articulating a clear, winning strategic vision that shines through in the work

DEPARTMENT & TEAM LEADERSHIP

• Manage, mentor, and cultivate the careers of direct reports (Directors & Senior Strategists), fostering a supportive environment of growth and intellectual curiosity
• Establish and enforce best practices for the strategy department, ensuring consistency and excellence in all strategic deliverables.
• Support Integrated Strategy cross-office initiatives and work in concert with SVP Medical lead to ensure adoption within the team
• Work with Ops leadership to identify staffing gaps, manage office-level staffing needs, and maintain business targets (utilization)

CROSS-FUNCTIONALALIGNMENT & COLLABORATION

• Collaborate with NA Strategy Lead to develop and execute an internal education plan to elevate the agency’s collective understanding of strategic craft
• Build powerful, two-way relationships with leaders in other departments, demonstrating how we show up as “we” and how strategic partnership leads to better work, stronger client relationships, and organic growth
• Proactively identify opportunities to showcase the value of strategy during all agency meetings (e.g., Beach Session), showcasing the work, and delivering thought leadership
• Skillfully navigate internal skepticism by lining strategic initiatives directly to client satisfaction and business outcomes

ESSENTIAL REQUIREMENTS

• Experience: 12+ years of experience in brand, communications, or CXStrategy, with at least 5 years within a healthcare advertising agency
• Healthcare Acumen: Deep expertise across various therapeutic categories. A proven track record of successfully launching pharmaceutical/biotech brands in the US market is essential, DTC and HCP experience.
• Leadership: 8+ years of direct management experience, with a demonstrated ability to inspire and develop strategic talent
• Strategic Craft: Mastery of a wide range of strategic tools and frameworks(e.g., journey mapping, workshop design, qualitative/quantitative research, competitive analysis, persona development)
• Presentation & Storytelling: World-class communication skills. Ability to command a senior-level client audience and simplify the complex with clarity and passion
• Education: Bachelor’s degree required. Advanced degree (MBA, MS) in relevant field is a plus

The annual base salary for this position ranges from $150,000 to $185,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.

At GSW, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn’t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.

GSW is a full-service healthcare communications agency that goes beyond advertising to create personalized brand experiences that involve, inspire, educate and activate people through ongoing brand journeys. As one of the world's ten most-awarded healthcare advertising agencies, GSW is hell-bent not to replace the same old with the same old. This is achieved through a provocative premise — if other brands communicated the way healthcare brands do, how many customers would they have? GSW turns against this premise through discovery of beneath-the-surface customer insights that we impact with stories, simplicity and authenticity.

W o r k H e r e M a t t e r s E v e r y w h e r e | How are you inspired to change lives?

Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)

At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.

Discover what our more than 25,000 employees already know: work here matterseverywhere. We work hard,and smart, all in the name of getting much-needed therapies to thosewho need them most. A career with Syneos Health means your everyday workimprovespatients’ lives around the world. Selecting us as an employer secures acareer inwhich you’re guaranteed to:

Syneos Health® is a leading fully integrated biopharmaceutical solutions organization builtto accelerate customer success. We translate unique clinical, medical affairs and commercialinsights into outcomes to address modern market realities. To learn more visit syneoshealth.com .

Syneos Health is an Equal Opportunity Employer. All qualified applicants will receiveconsideration for employment without regard to race, color, age, religion, marital status,ethnicity, national origin, sex, gender, gender identity, sexual orientation, protectedveteran status, disability or any other legally protected status and will not bediscriminated against. If you are an individual with a disability who requires reasonableaccommodation to complete any part of our application process, including the use of thiswebsite, please contact us at: Email: [emailprotected] One of our staff members willwork with you to provide alternate means to submit your application.