MEDIA EXECUTIVE - KYTV/KSPR

Gray Local Media, Inc; Springfield (MO); On-site; USD 55,000 - 90,000; Full time

Job summary

KYTV/KSPR-TV/Gray Media in Springfield, MO is seeking a Sales Media Executive to identify key accounts and develop new business in local television and digital advertising.

You will forecast market potential, maintain strong client relationships, negotiate rates, and coordinate with internal teams to deliver tailored advertising solutions.

Qualifications

• Bachelor’s Degree in Business or related field preferred.
• Television and digital sales experience preferred.
• Experience with Wide Orbit and Microsoft Excel preferred.
• Strong communication and interpersonal skills required.

Responsibilities

• Sell advertising aligned with station policies and rate guidelines.
• Negotiate rates with local clients.
• Manage existing accounts and create new sales opportunities.
• Coordinate with departments to fulfill client needs.
• Learn research tools and apply insights to proposals.

Skills

Advertising sales

Client relationships

Negotiation

Forecasting

Communication skills

Organizational skills

Education

Bachelor's Degree in Business

Tools

WideOrbit

Microsoft Excel

Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KYTV/KSPR:

As one of the highest-rated NBC affiliates in the country and with the highest number of page views on digital than any other Gray station, KY3 believes the community isn’t something we just cover; we get involved. We are a station where employees learn and grow. The station is in the heart of the Ozark Mountains, where you can lose yourself in the natural beauty of the area. Known for our great schools and healthcare system, and with one of the lowest costs of living in the nation, you can enjoy the entertainment of a big city, but the crime rate of a smaller town.

Job Summary/Description:

The Sales Media Executive will assist in identifying key accounts for developing new business and must have a keen sense of the market. Must be able to forecast accurately and maintain excellent client relationships.

Duties/Responsibilities:

• Sell advertising consistent with station policies and rate guidelines.
• Responsible for the negotiation of rates with local clients.
• Service existing accounts and create special sales opportunities specific to each client.
• Assist in the production of client needs and act as a liaison with all departments.
• Perform other incidental and related duties as required and assigned.
• Willing to learn all research and utilize it in client proposals effectively.

Qualifications/Requirements:

• Bachelor’s Degree in Business or a related degree is preferred.
• Television and digital sales experience preferred.
• Wide Orbit and Microsoft Excel experience is preferred.
• Ability to get along with others and maintain effective interdepartmental relationships.
• Some negotiation skills are required.
• Ability to communicate effectively is required.
• Must represent the station with professionalism and integrity.
• Must be highly organized and detail-oriented.
• Ability to maintain a positive work atmosphere by behaving in a manner that will work well with co-workers, supervisors, and customers.

KYTV/KSPR-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.