Vice President/General Manager

Nexstar Media Group, Inc.; Green Bay (WI); On-site; USD 100,000 - 150,000; Full time

Job summary

Nexstar Media Group, Inc., the largest local broadcasting company in America, is seeking an experienced Vice President & General Manager to oversee WFRV (CBS) in Green Bay, Wisconsin. This role requires leadership in broadcast and digital platforms, focusing on audience engagement and local content development.

The ideal candidate will have a strong background in managing sales and news staff and promoting operational efficiency within the station. Candidates should possess exemplary strategic vision and a proven track record in fostering community relationships and promoting local broadcasting.

Qualifications

• Minimum of five years of general management experience at a commercial broadcast television station.
• Experience with digital assets in broadcasting.
• Proven track record of managing high-performing sales and news teams.

Responsibilities

• Lead WFRV (CBS) in Green Bay, Wisconsin and manage associated digital assets.
• Drive audience engagement and develop locally originated content across multiple platforms.
• Promote a culture of teamwork and operational efficiencies.

Skills

Leadership

Sales-driven organization experience

Digital ad solutions

Content development

Community engagement

Job description

Nexstar Media, Inc., America’s largest local broadcasting company, is seeking an experienced and dynamic Vice President & General Manager to lead WFRV (CBS) in Green Bay, Wisconsin (DMA #68), as well as all digital, mobile, and social assets associated with the station.

The ideal candidate will utilize their proven skillsets and extensive experience in leading broadcast operational teams with sales‑driven organizations, including a strong understanding of advanced digital ad solutions and new business development. Additionally, this candidate will possess a strong background in developing locally originated content for multiple platforms (OTT, linear, web, social), driving audience engagement, and increasing our overall reach.

Promoting a winning culture of teamwork within all station departments and prior success in maintaining a focus on operational efficiencies and growth in programming performance and new local revenue generation is required.

WFRV is committed to covering local news throughout Northeastern Wisconsin and is a market leader in developing important local television and digital content. The station produces more than 35 hours of local programming each week, including Midwest Farm Weekly, Newsmaker Sunday, Green & Gold Game Day, and Green Bay Nation just to name a few. The station also has a strong commitment to covering community events.

Essential Duties And Requirements

Ideal candidates will have a minimum of five years of general management experience at a commercial broadcast television station with accompanying digital assets. The right fit for this position will be a seasoned and knowledgeable professional who is a driven advocate of local broadcasting and digital service to the community in which they have previously served. This position requires a leader with exemplary strategic vision, focused execution, and a verified understanding of local outreach and thoughtful community involvement. In addition to having a proven track record of managing high‑performing sales and news teams, the successful candidate must be effective in collaborating with department heads and staff members and promote teamwork within all areas of station operations. The ability to engage local community leaders and develop long‑term relationships with key station clients is essential.