Vice President, Demand Generation

Re:Build Manufacturing; United States; On-site; USD 162,000 - 242,000; Full time

Benefits offered by this job

Comprehensive benefits package

Paid time off

Incentive compensation opportunities

Long-term incentives

Job summary

Re:Build Manufacturing is seeking a strategic Vice President of Demand Generation to lead integrated demand-gen initiatives across portfolio companies, driving qualified pipeline and revenue growth. You will architect multi-channel strategies, manage the marketing tech stack, and build a high-performing team, partnering with Sales to optimize lead quality and measure ROI through data-driven KPIs.

This role offers a competitive base salary, incentive opportunities, and a comprehensive benefits

Qualifications

• 10–12 years of progressive B2B marketing experience
• 5–7 years leading demand generation teams
• Bachelor's degree required; MBA preferred
• Proven success scaling demand generation in manufacturing/industrial/technical environments
• Expert knowledge of marketing automation and CRM platforms
• Strong analytical skills with attribution and pipeline metrics
• Strategic mindset with executive communication and presentation abilities
• Experience managing multi-million-dollar marketing budgets

Responsibilities

• Architect and implement demand generation strategy across multiple channels and portfolio companies
• Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs
• Lead and develop a high-performing demand generation team
• Partner with Sales leadership to align on pipeline goals and optimize lead quality
• Manage marketing technology stack and optimize marketing automation and CRM systems
• Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness
• Present strategic recommendations and performance insights to executive leadership

Skills

B2B marketing

Demand generation leadership

Analytics

Executive communication

Budget management

Education

Bachelor's degree

MBA preferred

Tools

HubSpot

Marketo

Salesforce

Job description

Who we are looking for:

We're seeking a strategic and goal-oriented Vice President of Demand Generation. This role will lead marketing efforts to drive qualified pipeline growth across Re:Build Manufacturing's portfolio companies. This leader will develop and implement integrated demand generation strategies that fuel our aggressive revenue goals while building scalable marketing frameworks for long-term success.

What you get to do:

• Architect and implement demand generation strategy across multiple channels and portfolio companies
• Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs
• Lead and develop a high-performing demand generation team
• Partner with Sales leadership to align on pipeline goals and optimize lead quality
• Manage marketing technology stack and optimize marketing automation and CRM systems
• Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness
• Present strategic recommendations and performance insights to executive leadership

What you bring to the team:

• 10-12 years of progressive B2B marketing experience with 5-7 years leading demand generation teams
• Bachelor's degree required; MBA preferred
• Proven success scaling demand generation in manufacturing, industrial, or complex technical environments
• Expert knowledge of marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce)
• Strong analytical skills and experience with marketing attribution and pipeline metrics
• Strategic mindset with excellent executive communication and presentation abilities
• Experience managing multi-million-dollar marketing budgets

The base salary range for this position is $161,532 – $242,298 per year. This range represents the Company’s good faith estimate of the base compensation for this role at the time of posting. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, internal equity, and geographic location. In addition to base salary, this role may be eligible for annual incentive compensation and/or long-term incentives, subject to Company plans. The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.

The BIG payoff

We are a company who is going to make a difference in the industries and the communities in which we choose to operate.

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

We want to work with people that reflect the communities in which we operate

Re:Build Manufacturing is proud to be an Equal Employment Opportunity and Aff…

Re:Build is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail] or you may call us at 617.909.6275.