Vice President, Creative & Content

NU Advisory Partners; United States; On-site; USD 180,000 - 260,000; Full time

Job summary

NU Advisory Partners seeks a Vice President, Creative & Content to run an in-house creative and editorial function serving multiple brands. The role requires orchestrating a high-volume, performance-driven output with strong craft and operating rigor.

You will lead a cross-disciplinary team across design, video, multimedia, and copywriting, shaping strategy, workflows, and standards while partnering with growth and paid media to drive conversions.

Qualifications

• 10+ years in creative or content leadership, including managing teams across design, video, and writing and leading other managers.
• Proven ability to build, scale, or rebuild an in-house creative team with structured workflows.
• Experience serving multiple internal clients while maintaining a consistent quality bar.
• Experience leading performance-driven creative with accountability for conversion results.
• Hands-on use of AI in creative production to expand output.

Responsibilities

• Define the creative and content strategy, prioritizing high-impact work.
• Lead and develop design, video, multimedia, and copywriting teams; grow talent as needed.
• Create a unified intake, prioritization, and delivery process for internal partners with governance and capacity planning.
• Partner with growth and paid media on campaign concepts and landing pages; own testing plans linked to conversions.
• Build scalable ad, landing page, and template frameworks with the web team to enable high-volume output.
• Guide editorial direction across campaigns and SEO/AI content strategies.

Skills

Creative leadership

Content leadership

Team management

Branding

Campaign concepts

SEO strategy

AI in content

Editorial direction

Performance marketing

Vendor management

Education

Bachelor's degree in Marketing/Communications

Job description

NU Advisory Partners has been retained to lead the search for a Vice President, Creative & Content for a fast-growing organization. This leader will run a unified in-house creative and editorial function that serves several internal teams and brands, owning the standards, the workflow, and the output behind a high volume of performance-driven campaigns. The role suits a creative executive who pairs strong craft with operational rigor and is comfortable being measured on results.

About NU Advisory Partners

NU Advisory Partners is an AI-native executive search and advisory firm specializing in senior executive, operating, and board roles, with deep expertise in private capital-backed environments.

We're breaking the mold in an industry that hasn't changed in decades, pairing a top-tier team with tech, data, and AI to make search smarter, faster, and built for how businesses move today. The result? A better experience for clients, candidates, and ourselves. With 2,000+ searches and deep industry expertise, we deliver high-touch service and leadership talent that drives long-term value.

Key Responsibilities

• Define the creative and content strategy, deciding what the team takes on, what waits, and what gets declined so effort goes toward the highest-impact work
• Lead and develop a team spanning design, video, multimedia, and copywriting, coaching managers and individual contributors and adding talent as demand grows
• Create a single request, prioritization, and delivery process for every internal partner, with clear governance, capacity planning, and a fast track for urgent needs
• Partner with growth and paid media leaders on campaign concepts, ads, and landing pages, and own a structured testing plan tied to conversion results
• Build scalable ad, landing page, and template frameworks with the web team so the studio can produce at volume while staying on brand
• Guide editorial direction across campaign copy and storytelling, and lead an SEO and AI-search content approach that makes the organization the trusted source in its space
• Bring AI into copywriting, design operations, and video editing to significantly expand output
• Steward a consistent visual identity across multiple brands, and coordinate with communications on messaging standards and the line between campaign and press work
• Oversee agencies, freelancers, and decisions about what to produce in house versus outsource, managing headcount and vendor budgets
• Help shape a newly unified marketing organization alongside peer leaders in growth, lifecycle, and data

Qualifications & Experience

• 10+ years in creative or content leadership, including managing teams across design, video, and writing and leading other managers
• A track record of building, scaling, or rebuilding an in-house creative team, with a well-formed view on how work should flow, from request to delivery
• Experience serving multiple internal clients who own their own strategy and voice, while maintaining a consistent quality bar
• Proven ability to bring structure to informal ways of working without slowing the team down
• Experience leading performance-driven creative at significant paid media spend, with comfort being accountable for conversion results
• Experience managing a visual identity and design framework across several brands or business units
• Strong writing and editing skills, able to personally elevate copy and content strategy while growing the editorial team
• Hands-on use of AI in creative production, with concrete examples of how it changed a team's output
• Sound judgment on priorities and the candor to push back on requests while keeping stakeholder relationships strong
• Experience working in nonprofit, association, or other membership-driven organizations
• Agency leadership or deep video production experience is a plus