Vice President, Consumer Insights & Analytics New Minneapolis, MN

Honest Co.; Minneapolis (MN); On-site; USD 235,000 - 274,000; Full time

Benefits offered by this job

Comprehensive Health & Wellness

401k with Company Match

Wellness & Fitness

Work-Life Balance

Family-Friendly Leave

Ownership & Equity

Education Reimbursement

Pet Insurance

Employee Discounts

Job summary

The Honest Company in Minneapolis, MN is seeking a Vice President of Consumer Insights & Analytics to drive the company’s consumer-first strategy. You will lead enterprise intelligence across consumer, marketplace, and performance to inform strategy, investments, and brand decisions.

You will oversee a team delivering predictive analytics, market forecasting, and data storytelling that shapes product portfolio and investor communications, reporting to the SVP Enterprise Strategy, Insights &

Qualifications

• 15+ years in consumer insights, market research, or strategic planning.
• 5+ years in an executive role leading a team.
• Proven ability to translate insight into growth and ROI.

Responsibilities

• Shape growth strategy, investments, and portfolio priorities.
• Lead consumer and market intelligence across the enterprise.
• Partner with executives to inform investor relations and communications.
• Guide brand equity research and testing with marketing teams.
• Develop predictive analytics and data-driven decision making.

Skills

Executive leadership

Consumer insights

Market research

Strategic planning

Data storytelling

Education

Bachelor’s degree in business, marketing, statistics, behavioral sciences, or related field

MBA or advanced degree preferred

Tools

Circana

Numerator

Job description

Vice President, Consumer Insights & Analytics

Minneapolis, MN

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com , third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com .

Our Mission

We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

Vice President, Consumer Insights & Analytics

Reports to: SVP Enterprise Strategy, Insights & Technology

The VP of Consumer Insights & Analytics is a key contributor to enterprise decision-making through deep understanding of consumers, shoppers, markets, and business performance. This role is being created to further the enterprise’s evolution toward a consumer-first mindset.

The role brings an external, objective perspective that shapes where the company chooses to play, how it wins, and where it invests. You are not just a reporter of data; you are a predictive strategist who helps the SVP Enterprise Strategy & CEO see around corners. The mandate extends beyond leading research to influencing how Honest operates by integrating consumer understanding, marketplace dynamics, and commercial performance across the enterprise.

Accountabilities

• Shape Growth: strategy, investment, innovation, portfolio, and M&A
• Steward Enterprise Intelligence: consumer, marketplace, syndicated data, foresight, and performance
• Advisor to Investor Relations: counsel CEO, CFO, and IR team factors that drive investor messaging (marketplace performance, economic factors, competitive dynamics, etc.)
• Oversee Brand Marketing and Equity Research: partner with SVP of Marketing and head of Operating Units to conduct research and understand the performance of marketing and brand executions
• Ensure Product Portfolio is Built to Perform: collaborate with the product technical team to establish testing and competitive performance practices that support ongoing leadership of The Honest Standard
• Build Organizational Capability: team leadership, decision quality, consumer-centricity, and executive influence

Core Responsibilities

• Shape Enterprise Growth Strategy: Guide the organization on where future growth will come from by influencing portfolio strategy, brand investment, innovation priorities, category expansion, long-range planning, and core technology roadmaps.
• Serve as the Voice of the Consumer & Marketplace: Represent external reality in executive decision-making by bringing a deep understanding of consumer behavior, shopper needs, competitive dynamics, and cultural change, while challenging internal assumptions.
• Anticipate Future Demand: Lead the organization’s evolution from reactive tracking to predictive forecasting. Use advanced analytics, AI, and behavioral data to identify emerging consumer behaviors, market shifts, and competitive disruption before they impact the business.
• Provide New Category Entry and Innovation Support: Deliver consumer-demand validation and market sizing to evaluate potential category entries, strategic partnerships, and internal growth projects.
• Steward Enterprise Consumer & Market Intelligence: Partner with Sales, Category Management, Finance, IT, Procurement, and Data Engineering to govern the company’s syndicated data ecosystem (e.g., Circana, Numerator). Integrate disparate data sources (behavioral, transactional, and attitudinal) into a unified enterprise asset. Translate in-market performance into objective business narratives by connecting what is happening with why it is happening.
• Build Enduring Competitive Advantage: Develop proprietary consumer and market intelligence (demand spaces, behavioral frameworks, segmentation, growth models) built to function as lasting enterprise decision systems.
• Monitor Brand Health: Track Honest's brand equity, trust, and consumer perception over time (awareness, loyalty, sentiment, and NPS), flagging shifts early so the executive team can respond before they show up in sales.
• Foster an Organizational Consumer-Centric Mindset: Embed consumer-centered thinking across Marketing, Sales, Product, R&D, Finance, Strategy, and executive leadership, turning consumer understanding into a company-wide competitive capability.
• Lead and Develop Talent: Build and mentor a high-performing team, fostering a culture of curiosity and commercial acumen.
• Advise Executive Leadership: Serve as a trusted strategic advisor to the CEO, SVP Enterprise Strategy, and business leaders, bringing an integrated perspective on consumers, markets, and business performance to the company’s most consequential decisions.

Who You Are (Qualifications)

• Experience: 15+ years in consumer insights, market research, or strategic planning, including 5+ years in an executive role leading a team.
• Growth & Commercial Mindset: A track record of translating consumer and market intelligence into measurable commercial impact, growth, and ROI, ideally with direct experience governing syndicated data ecosystems (e.g., Circana, Numerator).
• The Tech-Strategy Bridge: Proven experience partnering with data engineering, tech infrastructure, or product architecture teams; fluent in predictive analytics, AI, social listening, and telemetry data. You speak both “human” and “data.”
• Methodology Mastery: Deep expertise across qualitative and quantitative research, behavioral economics, and modern data-stack applications.
• Executive Presence: Exceptional communication skills with a track record of influencing C-suite executives and board members through compelling storytelling backed by undeniable data.
• Education: Bachelor’s degree in business, Marketing, Statistics, Behavioral Sciences, or a related field; MBA or advanced degree preferred.

Compensation

The pay range for this role is $235,000 – $274,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

At Honest, we’re all about investing in our people. We’re dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness : We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match : Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness : Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance : We value your time. We provide a generousand flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave : Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement : We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance : We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
• Employee Discounts : Treat yourself and your loved ones to Honest products with exclusive employee discounts.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect.We may collect the following categories of personal information about our job applicants, who are California residents:

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants' Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:

• Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you;
• Legal compliance
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Performing services for us, such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in The Honest Company ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.