Consumer Insights Data Analyst New Minneapolis, MN

Honest Co.; Los Angeles (CA); Hybrid; USD 59,000 - 74,000; Full time

Benefits offered by this job

Health & Wellness Benefits

401k with Company Match

Paid Time Off

Job summary

The Honest Company is seeking a Consumer Insights Data Analyst to own the truth across business performance data. You’ll build dashboards, ensure data quality, and apply advanced analytics to explain performance and uncover growth opportunities. This hybrid role can be based in Los Angeles, CA or Minneapolis, MN.

You’ll collaborate cross-functionally with Brand, Finance and Sales to democratize data-driven decision making and tell data-backed stories that guide strategy.

Qualifications

• Minimum 3–5 years in data analytics, sales or category analytics, or business intelligence within CPG or retail.
• Bachelor's degree in Analytics, Statistics, Economics, Business, or related field; advanced degree a plus.
• Hands-on expertise with Circana, Stackline, NielsenIQ or comparable retailer POS systems; strong Excel and SQL; Python or R for data manipulation.

Responsibilities

• Own the source of truth for business performance across syndicated data sources and retailer POS portals.
• Maintain data pipelines, hierarchies, KPI definitions; establish validation checks and documentation.
• Deliver weekly, monthly, and quarterly performance reporting by brand, category, channel, and retailer.
• Design, develop, and maintain intuitive dashboards; improve usability and refresh reliability.
• Lead deep-dive analyses: sales drivers, price/promo effectiveness, distribution and velocity, forecasting, incrementality.
• Partner with cross-functional teams to understand business questions and enable data literacy.

Skills

Circana experience

Stackline

NielsenIQ

CPG metrics

Excel

SQL

Python

R

Power BI

Tableau

Dashboards

Data storytelling

Cross-functional partner

Education

Bachelor's degree in Analytics

Tools

Power BI

Hex

Tableau

Snowflake

Databricks

Job description

We appreciate your interest in employment with The Honest Company! The Honest Company is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally-recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the Human Resources Department at 1.888.862.8818 or 1.310.857.3020.

About Us

The Honest Company (NASDAQ: HNST) is a digitally-native consumer products company born in the Gen Z era to make purpose-driven consumer products designed for all people. Since its launch in 2012, Honest has been dedicated to creating thoughtfully formulated, safe and effective personal care, beauty, baby and household products, which are available via honest.com , third-party ecommerce partners and approximately 50,000 retail locations across the United States, Canada and Europe. Based in Los Angeles, CA, the Company's mission, to inspire everyone to love living consciously, is driven by its values of transparency, trust, sustainability and a deep sense of purpose around what matters most to its consumers: their health, their families and their homes. For more information about the Honest Standard and the company, please visit www.honest.com .

Our Mission

We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

The Consumer Insights Data Analyst will serve as the objective source of truth on business and category performance. The ideal candidate is a curious, strategic thinker, detail oriented and a collaborative business partner who thrives in a fast-paced environment. This role owns data quality, builds the dashboards and visualizations the business runs on, and applies advanced analytics to explain performance and uncover growth opportunities, partnering cross-functionally to democratize data-driven decision making. This role is hybrid and open to either being located in Los Angeles, CA or Minneapolis, MN.

WHAT YOU’LL DO

The Data Analyst is responsible for duties including but not limited to the following:

• Own the source of truth: Serve as the objective, single source of truth on business performance across syndicated data sources (e.g. Circana, Stackline) and retailer POS portals. Harmonize these sources into one consistent view of consumption, share, distribution, pricing, and promotion.
• Ensure data quality and governance: Maintain data pipelines, product and retailer hierarchies, and common KPI definitions. Establish validation checks, cross-source reconciliation, and documentation to ensure data quality and accuracy.
• Report on the state of the business: Deliver weekly, monthly, and quarterly performance reporting by brand, category, channel, and retailer. Proactively flag trends, risks, and opportunities, and explain the drivers behind the results.
• Build dashboards and visualizations: Design, develop, and maintain intuitive, automated dashboards. Continuously improve usability, adoption, and refresh reliability.
• Apply advanced analytics: Lead deep-dive analyses such as sales driver decomposition, price and promotion effectiveness, distribution and velocity, assortment and share of shelf, forecasting, and incrementality. Translate findings into clear, actionable recommendations.
• Democratize data: Partner with cross-functional teams (e.g. Brand, Finance, Sales, etc.) to understand business questions and key success metrics. Train and enable stakeholders to find and use data independently, building data literacy and a culture of evidence-based decision making.
• Tell the story: Synthesize data from multiple sources into concise narratives and presentations that influence strategy and unlock data-backed decision making.
• Manage data partners: Serve as the primary point of contact for data vendors (e.g. Circana) managing deliverables, database builds, and issue resolution.

WHAT YOU’LL NEED

• Experience: Minimum of 3–5 years in data analytics, sales or category analytics, or business intelligence within CPG or retail.
• Education: Bachelor's degree in Analytics, Statistics, Economics, Business, or a related quantitative field required; an advanced degree is a plus.
• Technical Skills:
  • Hands-on expertise with Circana, Stackline, NielsenIQ, or other retailer POS systems.
  • Strong command of CPG measures (e.g., consumption, distribution, velocity, base vs. incremental, dollar and unit share).
  • Advanced Excel and SQL; experience with Python or R for data manipulation and statistical modeling.
  • Proficiency building dashboards in Power BI, Hex, Tableau, or similar BI tools.
  • Experience with statistical methods such as regression, forecasting, and price elasticity modeling.
  • Working knowledge of data modeling, ETL, and cloud data platforms (e.g., Snowflake, Databricks) is preferred.
• Relentless attention to detail and a commitment to data accuracy and integrity.
• Ability to reconcile and synthesize disparate data sources into a single, trusted view.
• Strong business acumen and the ability to translate complex analyses into clear, actionable recommendations.
• Collaborative partner who can influence and educate stakeholders at all levels.
• Adept at managing multiple priorities in a fast-paced, dynamic environment.
• Additional Skills:
  • Excellent written, verbal, and data storytelling skills.
  • Proactive and curious, with a drive to automate and continuously improve processes.
  • Experience managing data vendor relationships.
  • Passion for enabling others through data literacy and self-service tools.

Compensation

The pay range for this role is $59,000 – $74,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

At Honest, we’re all about investing in our people. We’re dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance: We value your time. We provide a generousand flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity: Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
• Employee Discounts: Treat yourself and your loved ones to Honest products with exclusive employee discounts.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect.We may collect the following categories of personal information about our job applicants, who are California residents:

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants' Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:

• Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you;
• Legal compliance
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Performing services for us, such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

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