Senior Paid Media Strategist (Retail Media) - Amazon

The-Honest-Company; Minneapolis (MN); On-site; USD 89,000 - 120,000; Full time

Benefits offered by this job

Health & Wellness coverage

401k with company match

Wellness & fitness reimbursement

Flexible vacation policy

Family leave

Equity for employees

Education reimbursement

Pet insurance

Job summary

The Honest Company is seeking a Senior Paid Media Strategist (Retail Media) to lead campaigns across Amazon and other retailers from our Minneapolis team. You’ll manage budgets, optimize spend, and drive growth with data-driven insights.

You will partner with agencies and internal teams to shape media plans, measure results, and test new approaches to boost ROAS, NTB, and overall performance in a fast-paced environment.

Qualifications

• 4+ years of experience managing retail media or performance marketing for a CPG company or agency.

Responsibilities

• Shape retail media strategy and campaign planning across Amazon, Walmart, Target and Instacart, with emphasis on Amazon/Walmart.
• Partner with external media agency to develop and optimize campaigns (sponsored search, DSP, programmatic display).
• Own performance measurement against KPIs (ROAS, NTB, TACOS, CVR) and share insights and recommendations.
• Build test-and-learn plans and align media plans with retailer priorities and product launches.
• Collaborate with Brand, Creative, Sales, Category and MarComm to drive growth and retailer alignment.
• Evaluate incrementality and stay updated on platform/industry trends.

Skills

Retail media

Performance marketing

Budget management

Analytics & insights

Measurement & KPIs

Cross-functional collaboration

Job description

Senior Paid Media Strategist (Retail Media) - Amazon

Minneapolis, MN

About Us

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideals, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com .

Our Mission

We're on a mission to empower people to live happy, healthy lives.We're a wellness brand with values rooted in consciousness, community, transparency, and design. Every day and in every way, we hold ourselves to an Honest standard.We believe that it is our responsibility to do our part to help create a healthy and sustainable future for all.

The Role

The Honest Company is looking for a Senior Paid Media Strategist, Retail Media to join our Paid Media Team. This role will help lead retail media strategy and campaign management across Amazon, Walmart, Target and Instacart, working closely with our Senior Paid Media Manager, media agency and internal cross-functional teams to drive growth, new customer acquisition and strong retail performance. This person will play a key role in developing media plans, evaluating campaign performance, identifying optimization opportunities and ensuring retail media strategy is aligned with retailer priorities, promotions, product launches and broader brand initiatives.

Who we are looking for:

The ideal candidate has hands-on experience managing paid media campaigns and has deep expertise in retail media networks. You are highly analytical, detail-oriented, and comfortable managing budgets across multiple platforms. You understand performance metrics such as NTB, ROAS, TACOS and CVR, and can proactively identify optimization opportunities. You thrive in a fast-paced environment and enjoy testing, learning, and iterating to drive measurable growth.

What you’ll do:

• Help shape retail media strategy and campaign planning across Amazon, Walmart, Target and Instacart, with a strong focus on Amazon and Walmart.
• Partner closely with our external media agency to develop, manage and optimize campaigns across sponsored search, DSP, onsite and offsite programmatic display and other retail media tactics.
• Support retail media investment planning, pacing and performance tracking in partnership with the Senior Manager of Paid Media and media agency.
• Own performance measurement and optimization against internal KPIs including ROAS, NTB%, TACOS, CVR and other business-driving metrics. Pull and analyze performance data, develop insights, identify optimization opportunities and clearly communicate campaign results and recommendations on a monthly and as-needed basis.
• Build and execute test-and-learn plans (creative, bidding, audience, channel mix)
• Partner with Brand, Creative, Sales, Category and MarComm teams to align retail media plans with retailer priorities, promotions, product launches, JBP initiatives and digital shelf considerations.
• Drive incremental growth across key retail partners by identifying performance opportunities and continuously improving campaign strategy
• Partner with Analytics to evaluate incrementality and the broader business impact of retail media investments.
• Stay informed on platform updates, industry trends, and competitive activity to continuously evolve retail media strategy

What you’ll need:

• 4+ years of experience managing retail media or performance marketing for a CPG company or at an agency
• Proven track record of driving sales velocity, household penetration, and retail growth outcomes
• Deep expertise across retail media platforms, particularly Amazon Ads and also including but not limited to Walmart Connect and Target Roundel
• Strong understanding of performance metrics tied to business goals
• Experience with Mixed Media Model platforms, incrementality testing, and clean room environments
• Experience partnering with other teams to create strong assets and content that drive clicks and sales on retail channels
• Experience partnering with external media agency and cross functional teams
• Deep knowledge of industry trends, platform trends and competitive positioning in the CPG industry

Compensation

The pay range for this role is $89,000 - $120,000/yr. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.

At Honest, we’re all about investing in our people. We’re dedicated to providing a benefits package that supports your well-being, growth, and balance. Check out our benefits and perks we offer to help you thrive both in and out of the office:

• Comprehensive Health & Wellness: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
• 401k with Company Match: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
• Wellness & Fitness: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
• Work-Life Balance: We value your time. We provide a generousand flexible vacation policy to relax, recharge, and spend time on what matters most.
• Family-Friendly Leave: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
• Ownership & Equity: Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
• Education Reimbursement: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
• Pet Insurance: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.

Please note: Benefits offerings may vary based on the position and geographic location.

California Privacy Rights Notice for Californian Job Applicants and Prospective Talent

Effective Date: January 1, 2020

Under the California Consumer Privacy Act of 2018 (“CCPA”), The Honest Company, Inc. (“Honest” or “us” or “we”) is required to inform California residents who are our job applicants or prospective talent (together “job applicants” or “you”) about the categories of personal information we may collect about you and the purposes for which we use this information. Click here if you are a California resident to read disclosures required by the CCPA. Note this notice applies only to personal information that is subject to the CCPA.

Categories of Personal Information We Collect.

• Name
• Signature
• Social Security Number
• Email and mailing address
• Telephone number
• Education
• Employment history

How We Use Job Applicants' Personal Data. We use and disclose the personal information we collect for our business purposes. These business purposes include, without limitation:

• Processing evaluating your application to determine your qualifications for the role to which you’ve applied, and communicating with you about your application, including to check references or your background, and communicate with you about other jobs that may interest you.
• Other business purposes as identified in the CCPA, which include:
• Auditing related to our interactions with you;
• Legal compliance
• Detecting and protecting against security incidents, fraud, and illegal activity;
• Performing services for us, such as analytics;
• Internal research for technological improvement; and
• Internal operations.

Other Interactions with The Honest Company. More information about our privacy practices can be found in our Privacy Policy, which is incorporated herein by reference.

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in The Honest Company ’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.