Vice President, Brand & Integrated Marketing

Empire-Today-LL; Northlake (IL); On-site; USD 240,000 - 280,000; Full time

Benefits offered by this job

Paid time off and holiday pay

Wellness program

Professional development & career adv.

Lots of perks

Job summary

Empire Today seeks a visionary Vice President of Brand and Integrated Marketing to lead a data-driven, company-wide marketing strategy across digital, traditional media, and in-home experiences. You will partner with field leadership to articulate differentiators and drive customer growth.

The role requires 15+ years in brand marketing with 5+ years in leadership, experience in DTC/B2B, and a proven track record of successful campaigns.

Qualifications

• Bachelor's degree in marketing, business, or a related field.
• 15+ years of experience in brand and integrated marketing with at least 5 years in leadership.
• Experience in the Direct-To-Consumer, B2B, or In-Home Sales; Home improvement related industries is a plus.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Experience working in an established brand with significant growth opportunity is a plus.

Responsibilities

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy.
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels.
• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation.
• Drive seamless integration of brand promotions across touchpoints for a consistent journey.
• Establish and refine a comprehensive promotional strategy to maximize visibility and engagement.
• Define and enforce brand guidelines and messaging standards across channels.
• Oversee creative with a focus on a high velocity, data-driven performance function.
• Define and execute an organic social strategy and end-to-end content strategy.

Skills

Leadership

Communication

Strategic thinking

Market research

Education

Bachelor's degree in marketing, business, or a related field

Job description

Vice President, Brand & Integrated Marketing Location Address Location Northlake, IL (Corporate Market Support) Posting Category

The Vice President, Brand & Integrated Marketing is responsible for developing and executing a comprehensive brand and marketing strategy for Empire Today, LLC. This role will lead the development and implementation of integrated marketing campaigns across all channels, including digital, social, traditional media, and call center marketing activities. A close partner with the field marketing and media teams, this role owns communicating the value of Empire Today’s approach to the customer and ensuring an incredible in-home experience for every customer. This role partners closely with field leadership to provide direction and insights from a Marketing perspective to help the teams be as successful as possible in front of our customer, helping them communicate the clear points of differentiation. The Vice President will also be responsible for managing the brand's reputation and ensuring consistent messaging across all touchpoints.

We offer:

• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.

Compensation: $240K- $280K annually plus bonus

Responsibilities:

• Spearhead the development and execution of a data-driven, multi-year brand and integrated marketing strategy for Empire Today, driving measurable growth in customer acquisition and brand equity.
• Architect and lead the execution of integrated marketing campaigns across all digital and traditional channels, optimizing for performance and ROI through rigorous analytics and testing.
• Cultivate and manage high-performing agency partnerships, fostering collaborative innovation and ensuring alignment with brand objectives and budget parameters.
• Drive seamless integration of brand promotions and messaging across all touchpoints, including In Home Experience, call center interactions, and digital platforms, ensuring a consistent and compelling brand journey.
• Establish and refine a comprehensive promotional strategy, leveraging market insights and competitive analysis to maximize brand visibility and customer engagement across the entire Empire ecosystem.
• Define and enforce brand guidelines and messaging standards, safeguarding brand integrity and ensuring consistent communication across all internal and external channels. Hone in our brand voice and develop content that communicates to our customers clearly, directly and with a preference for action.
• Oversee creative with a focus on building a high velocity, data driven performance creative function in conjunction with performance team.
• Define and execute a organic social strategy including the end-to-end content strategy that drives the brand and customer experience promise at all touchpoints.
• Conduct in-depth market research and competitive intelligence analysis, identifying emerging trends and opportunities to inform strategic decision-making and maintain a competitive edge.
• Champion a customer-centric culture, fostering cross-functional alignment and collaboration to deliver exceptional patient experiences and drive brand advocacy.
• Develop and manage the brand's budget, ensuring optimal allocation of resources and demonstrating accountability for achieving key performance indicators (KPIs) related to brand awareness, patient acquisition, and revenue growth.
• Build, lead, and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• 15+ years of experience in brand and integrated marketing, with at least 5 years in a leadership role.
• Experience in the Direct-To-Consumer , B2B, or In-Home Sales; Home improvement related industries is a plus.
• Proven track record of developing and executing successful marketing campaigns.
• Excellent leadership, communication, and interpersonal skills.
• Experience working in an established brand with significant growth opportunity is a plus

Why Empire Today?

We empower our employees to strive for their unique goals.Within such an inclusive company with unlimited growth opportunities, how far you go is up to you.

We take care of our people.We start investing in you from day one. The perks and benefits we offer help you live well, both at work and at home.

We have an unmatched company culture. We’ve won multiple awards for employee and customer satisfaction, and we believe it all comes down to our culture of teamwork, creativity, and growth.

We’re one of the nation’s most recognizable brands.You’ll enjoy the stability that comes with a national company and a sense of pride when you’re a part of our team.