Marketing Manager, Luna & Empire for Business

Empire Today for Business; Northlake (IL); Presencial; USD 99.000 - 121.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Paid time off and holiday pay

Wellness program

Professional development opportunities

Various perks

Descripción de la vacante

A leading provider in home improvement is seeking a Senior Corporate Recruiter in Northlake, Illinois. This role is pivotal for enhancing both brand visibility and campaign performance across B2C and B2B divisions. Responsibilities include developing omnichannel marketing strategies and optimizing lead generation. The ideal candidate will have a strong background in brand and performance marketing, excellent communication skills, and extensive experience in B2B demand generation, all while managing multiple projects seamlessly.

Formación

• 5+ years of marketing experience including campaign management.
• Experience in B2B marketing and commercial demand generation.
• Strong understanding of digital and traditional marketing.

Responsabilidades

• Own and optimize lead-generation initiatives for multiple business verticals.
• Develop omnichannel marketing campaigns to drive measurable growth.
• Analyze campaign performance trends to inform strategy.

Conocimientos

Brand marketing expertise

Performance marketing mindset

B2B demand generation experience

Communication skills

Project management

Detail-oriented

Educación

Bachelor's degree in marketing, Business, or related field

Herramientas

Salesforce

MS Office

Adobe Creative Suite

Descripción del empleo

Direct message the job poster from Empire Today for Business

Senior Corporate Recruiter at Empire Today

The Marketing Manager, Luna & Empire for Business, is responsible for driving lead generation, brand visibility, and campaign performance across our B2C (Luna) and B2B (Empire for Business) divisions. This role will serve as a strategic and executional leader - developing integrated campaigns, managing cross-functional initiatives, partnering with agencies and internal teams, and using data-driven insights to optimize performance.

The ideal candidate blends brand marketing expertise, performance marketing mindset, and B2B demand - generation experience. This person thrives in a fast-paced environment, manages multiple initiatives simultaneously, and brings innovative ideas rooted in customer insights and test - and - learn methodologies.

We offer:

• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.

Compensation Information

$110,000 annually plus bonus

Responsibilities

• Own and optimize lead - generation initiatives for both Luna’s residential business and Empire for Business commercial verticals.
• Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth.
• Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix.
• Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement.

Data, Reporting & Optimization

• Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas.
• Translate data into actionable insights that inform strategy and continuous improvement.
• Analyze campaign, channel, and creative performance trends to drive decision - making.

Cross-Functional Leadership & Collaboration

• Serve as the primary marketing lead partnering with Creative, CRM, Sales, Merchandising, Digital Marketing, and external agencies.
• Coordinate complex cross-functional projects, ensuring alignment, seamless execution, and on-time delivery.

Content Development & Brand Stewardship

• Oversee development of marketing collateral, including email, social content, sales materials, call scripts, presentations, landing pages, and direct mail.
• Maintain brand consistency across all channels and ensure all materials adhere to brand standards.
• Review and refresh content regularly to keep messaging relevant and compelling.

CRM, Audience Management & Prospect Nurturing

• Utilize CRM tools to segment audiences, deploy campaigns, and nurture prospects through automated and personalized outreach.
• Leverage first- and third-party data to identify new opportunities for audience growth and improved targeting.

Project & Budget Management

• Manage multiple projects simultaneously across multiple business lines with strict deadlines.
• Oversee vendor budgets, campaign expenses, and invoice management for both brands.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 5+ years of marketing experience, including campaign management and cross-functional leadership.
• Experience in B2B marketing or commercial demand generation.
• Strong understanding of digital, traditional, and performance marketing disciplines.
• Demonstrated ability to analyze data and translate into strategic recommendations.
• Proven experience developing new marketing programs using test - and - learn approaches.
• Excellent communication skills and ability to collaborate across teams.
• Strong writing skills for marketing assets and customer-facing materials.
• High attention to detail and ability to manage multiple concurrent projects.

Preferred

• Experience with CRM systems (Salesforce preferred) and marketing automation tools.
• Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Leadership experience, including managing direct reports or cross-functional project teams.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Strategy/Planning, and Management

Industries

Retail, Construction, and Retail Furniture and Home Furnishings

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. Base pay is one part of our total rewards package. Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability.