Vice President, Brand

Blackbaud; United States; Remote; USD 180,000 - 320,000; Full time

Job summary

Blackbaud, the world’s leading cloud software company powering social good, seeks a Vice President, Brand to shape how the company shows up in the world. You will lead brand strategy, creative, design, content, communications, PR, analyst relations and events, reporting to the Chief Commercial Officer, with a mandate to elevate Blackbaud to iconic status.

You will build and lead a high-performing brand organization, connect brand investments to measurable business outcomes, and bring a strong

Qualifications

• Experience leading global brand programs at scale.
• Proven ability to translate brand investments into business outcomes.
• Comfort with B2B technology and public company dynamics.
• Strong storytelling and creative leadership in cross-functional teams.

Responsibilities

• Define and lead global brand strategy, creative, design, content, communications, PR, analyst relations and events.
• Build a high-performing brand organization and attract top talent.
• Raise the brand to an iconic level aligned with business goals and growth.
• Drive measurable business impact through brand investments and AI-aware storytelling.

Skills

Brand leadership

Global brand building

B2B technology

Public company experience

AI/ML awareness

Job description

Vice President, Brand Blackbaud (NASDAQ: BLKB) is the world’s leading provider of AI-powered solutions for social impact. For decades, we’ve powered the nonprofits, foundations, companies, schools, hospitals, and other organizations changing the world. Today, millions of people across more than 100 countries use Blackbaud, and our customers raise, grant, and invest more than $100 billion every year through our solutions. And we’re just getting started. AI is reshaping what technology can do for social impact, and Blackbaud intends to lead that shift. We’re building the AI engine for social impact, bringing our technology, data, and decades of expertise together to help our customers raise more, reach more people, work smarter, and increase their impact. The opportunity now is to take a brand already trusted by the sector and make Blackbaud known as one of the technology companies defining what AI can make possible for the world.

As Vice President of Brand, reporting to Blackbaud’s Chief Commercial Officer, you’ll shape how Blackbaud shows up in the world, from the brand we build to the stories we tell and the experiences we create. Your remit spans brand strategy, creative, design, content, communications, PR, analyst relations, and events. You’ll have the mandate to push us, raise the bar, and build a brand that reflects Blackbaud's scale and ambition. This isn’t a role for someone who wants to maintain a brand. It’s for someone who wants to build what comes next.

What you’ll do

Take Blackbaud from a leader in social impact to an iconic technology brand.

• Create experiences people can feel, turning our biggest moments into experiences that bring people together and stay with them long after they leave.
• Build a thought leadership platform that makes Blackbaud a leading voice on the ideas shaping AI, technology, and social impact.
• Raise the creative bar across everything we do and build a body of work that is unmistakably Blackbaud.
• Build and lead an exceptional brand organization, attracting and developing great people and creating an environment where they can do the best work of their careers.

What you’ll bring

• 15+ years in brand, creative, or marketing, including leadership at the VP level.
• A track record of building or transforming global brands at scale.
• B2B technology and public company experience preferred.
• Exceptional taste and a high creative bar.
• A talent for making complex ideas simple, human, and compelling.
• Experience building and leading high-performing teams.
• Strong business acumen and the ability to connect brand investments to measurable business outcomes.
• Fluency with AI and a point of view on how it is changing brand and creative.

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Blackbaud powers social impact through purpose‑driven technology and responsible AI. Guided by our Intelligence for Good® vision, we’re building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining an inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

Blackbaud (NASDAQ: BLKB) is the world’s leading cloud software company powering social good. Serving the entire social good community—nonprofits, foundations, corporations, education institutions, healthcare institutions and individual change agents—Blackbaud connects and empowers organizations to increase their impact through software, services, expertise, and data intelligence. The Blackbaud portfolio is tailored to the unique needs of vertical markets, with solutions for fundraising and CRM, marketing, advocacy, peer‑to‑peer fundraising, corporate social responsibility, school management, ticketing, grantmaking, financial management, payment processing, and analytics. Serving the industry for more than three decades, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, and the United Kingdom.