Vice President - Audience Development & Growth

Kforce Inc; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Kforce Inc. is seeking a seasoned Audience Development leader in New York to drive growth across linear, streaming, social, and digital platforms. You will leverage analytics and partner relationships to expand viewership, engagement, and fandom across franchises.

The role requires deep expertise in audience analytics, lifecycle marketing, and cross-functional collaboration to deliver scalable growth programs and measurable outcomes.

Qualifications

• Must have a bachelor’s degree or equivalent experience.
• Experience building audience growth strategies across linear, streaming, and digital platforms.
• Proven track record of increasing viewership and fandom for entertainment properties.

Responsibilities

• Develop and lead audience development strategies across multiple platforms to drive viewership and fandom.
• Create growth plans for linear, streaming, social, digital, FAST, and discovery platforms.
• Leverage analytics to optimize audience acquisition, retention and engagement.
• Build relationships with agency partners and CRM platforms to support activation strategies.
• Establish measurement frameworks, dashboards, and executive reporting for audience growth.
• Drive discoverability through metadata optimization, platform placement, and search performance.
• Collaborate with cross-functional teams to align growth initiatives with business goals.
• Lead initiatives focused on audience conversion and long-term franchise growth.
• Document processes to create scalable audience development models.

Skills

Audience growth

Cross-functional leadership

Media analytics

Executive stakeholder management

Agency/vendor management

Content discovery optimization

Lifecycle marketing

CRM engagement platforms

Education

Bachelor's degree or equivalent experience

Tools

Iterable

Job description

Responsibilities

• Develop and lead audience development strategies that drive viewership, engagement, retention, and fandom
• Create title-specific growth plans across linear, streaming, social, digital, FAST, and emerging discovery platforms
• Leverage audience insights, media analytics, and performance data to optimize audience acquisition and retention
• Build and manage relationships with agency partners, CRM/lifecycle marketing platforms, and internal stakeholders
• Establish measurement frameworks, executive reporting, and KPI dashboards to track audience growth and engagement
• Drive discoverability through content metadata optimization, platform placement strategies, search visibility, and recommendation systems
• Collaborate with cross-functional teams to align audience growth initiatives with business objectives
• Lead strategic initiatives focused on audience conversion, fan community development, and long-term franchise growth
• Document processes, standards, and playbooks to create a scalable and repeatable audience development model

Requirements

• Bachelor's degree or equivalent experience
• 10+ years of experience in Audience Development, Entertainment Marketing, Programming Strategy, Content Strategy, Television, Streaming, Digital Media, or Consumer Growth
• Demonstrated success increasing both viewership and fandom for television series, entertainment brands, franchises, tentpole events, or media properties
• Deep understanding of linear television programming, audience flow, scheduling strategy, on-air promotion, and viewer acquisition
• Proven ability to develop audience growth strategies across linear, streaming, FAST, social, digital, owned, and partner platforms
• Expertise in fandom development, community building, audience engagement, social conversation, creator/cast amplification, and lifecycle marketing
• Experience partnering with CRM and audience engagement platforms to support personalized audience activation strategies
• Knowledge of content metadata, EPG/scheduling feeds, content identifiers, search optimization, recommendation systems, and content discoverability
• Strong background in audience analytics and performance measurement, including ratings, reach, engagement, retention, attribution, sentiment, cohort analysis, and audience health metrics
• Experience managing cross-functional partnerships with Marketing, Programming, Research, Product, Distribution, Platform, Social, Media, and Ad Sales teams
• Proven ability to influence senior leaders and drive complex initiatives across multiple stakeholders
• Experience leading agencies, vendors, or external partners while maintaining accountability for outcomes
• Strong strategic thinking, communication, presentation, and executive stakeholder management skills
• Experience in entertainment, media, streaming, or television environments
• Familiarity with lifecycle marketing platforms (e.g., Iterable) and audience activation programs
• Experience building audience development or fandom-focused functions from the ground up

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.

We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law.

This job is not eligible for bonuses, incentives or commissions.

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.