Sr Manager, Customer Lifecycle & Growth Marketing

Versant Media; California (MO); Hybrid; USD 100,000 - 115,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

401(k)

Tuition reimbursement

Discounts and perks

Job summary

Versant Media is seeking a Senior Manager, Customer Lifecycle & Growth Marketing to lead strategies that enhance customer acquisition, retention, and engagement for its streaming services. This role will work collaboratively across teams like Marketing, Product, and Analytics to leverage insights and drive measurable business growth.

The ideal candidate will have over 5 years of relevant experience, particularly in growth marketing within the entertainment or media industry. This hybrid position requires in-office presence in Universal City, CA at least three days a week.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, or growth marketing.
• Experience in entertainment, media, streaming, or ecommerce industries.
• Proven track record in developing lifecycle marketing strategies.

Responsibilities

• Develop and evolve lifecycle marketing strategies to drive growth.
• Analyze customer behavior to identify insights that improve engagement.
• Lead cross-functional collaboration for optimizing customer journeys.

Skills

Lifecycle marketing

CRM

Analytical skills

Cross-functional collaboration

Communication skills

Tools

Microsoft Office (Excel, PowerPoint, SharePoint, OneDrive)

Project management tools (Asana, Jira, Confluence)

Salesforce

Adobe Creative Suite

Job description

Company Description

VERSANT (Nasdaq: VSNT) is an industry-changing media and entertainment business and home to trusted brands that shape culture, inform audiences, and build lasting connections. It operates across four core markets: political news and opinion, business news and personal finance, golf, and sports and genre entertainment. These markets are served through a powerful portfolio of iconic and innovative brands, including CNBC, MS NOW, USA Network, Golf Channel, Oxygen, E!, SYFY, and Versant's sports division USA Sports, along with complementary digital assets including Fandango, Rotten Tomatoes, GolfNow and GolfPass.

Job Description

Fandango is seeking a strategic, data-driven, and collaborative Senior Manager, Customer Lifecycle & Growth Marketing to help accelerate customer acquisition, engagement, retention, and revenue growth across our ticketing and streaming businesses. This role will develop and optimize customer lifecycle strategies across the full customer journey—from acquisition and onboarding through loyalty, retention, and reactivation—leveraging customer insights, experimentation, and cross-functional partnership to drive measurable business impact.

This position serves as a key connector across Marketing, CRM, Product, Analytics, Data Science, and Creative teams, helping to translate customer behavior and performance data into actionable growth opportunities.

Why This Role Matters

As Fandango continues to evolve and deepen customer relationships across entertainment experiences, this role will help shape how we engage audiences throughout their lifecycle. Success in this position will directly influence customer growth, repeat engagement, customer lifetime value, and overall business performance while helping create seamless, personalized experiences that strengthen long-term loyalty.

What You’ll Do

• Develop and evolve lifecycle marketing strategies across acquisition, onboarding, engagement, retention, loyalty, and win-back programs to drive customer growth and revenue.
• Analyze customer behavior, segmentation opportunities, and lifecycle performance to identify actionable insights that improve engagement, conversion, and customer lifetime value.
• Partner cross-functionally with Portfolio Marketing, CRM, Product, Analytics, Data Science, and Creative teams to evaluate and optimize customer journeys across email, push, SMS, in-app messaging, paid media, and owned channels.
• Lead testing and optimization initiatives, including audience experimentation, A/B testing, messaging strategy, promotional effectiveness, and customer journey enhancements.
• Monitor, measure, and communicate lifecycle performance against key business metrics, including acquisition, retention, repeat purchase behavior, engagement, conversion, and lifetime value.
• Contribute to annual planning, strategic growth initiatives, and OKR development while ensuring effective execution across multiple high-priority initiatives and stakeholder groups.

Qualifications

• 5+ years of experience in lifecycle marketing, CRM, growth marketing, customer marketing, partner marketing, or a related discipline.
• Experience within entertainment, media, streaming, ecommerce, consumer technology, or similarly customer-focused industries.
• Demonstrated success developing and executing lifecycle marketing strategies that drive customer acquisition, retention, engagement, and revenue growth.
• Strong analytical capabilities with the ability to leverage customer data, performance metrics, and experimentation frameworks to inform strategic decisions.
• Proven experience managing complex, cross-functional initiatives from strategy through execution and performance reporting.
• Exceptional communication, presentation, stakeholder management, and organizational skills.
• Ability to balance strategic thinking with operational excellence in a fast-paced, highly collaborative environment.
• Experience translating data and insights into clear recommendations for senior leaders and cross-functional partners.
• Proficiency with Microsoft Office applications including Excel, PowerPoint, SharePoint, and OneDrive. Experience with project management and collaboration tools such as Asana, Jira, Confluence, Airtable, Salesforce, Adobe Creative Suite, or similar platforms is a plus.
• Familiarity with customer segmentation, loyalty programs, personalization strategies, and customer journey optimization preferred.
• Knowledge of connected TV, digital entertainment, transactional video businesses, or related consumer engagement ecosystems is a plus.

Additional Requirements

• Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week. Must be willing to work in the Universal City, CA office.
• This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
• Salary Range: $100,000-$115,000 (bonus eligible).

Additional Information

VERSANT Media's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

For LA County and City Residents Only: VERSANT Media will consider for employment qualified applicants with criminal histories, or arrest or conviction records, in a manner consistent with relevant legal requirements, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, where applicable.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [e-mail].

VERSANT Media is committed to fair and equitable compensation practices. We include a good faith pay range for each position to comply with applicable state and local pay transparency laws and to promote equity across our organization. Actual compensation will be based on factors such as the candidate's skills, qualifications, experience, and location and may include additional forms of compensation and benefits such as health insurance, retirement plans, paid time off, etc.