Vice President and General Manager

Nexstar Media; Rock Island (IL); On-site; USD 167,000 - 204,000; Full time

Job summary

Nexstar Media Group, Inc. seeks a Vice President/General Manager to lead its Quad Cities media properties (WHBF, KGCW) and services with Mission Broadcasting.

This digital-first leader will drive revenue via advanced digital ads, OTT, web, social, and local content strategies across TV and digital assets. The role requires at least five years of senior management experience with a track record of growing digital sales, content, and news teams, plus strong cross-department collaboration and

Qualifications

• Senior management experience in digital sales and broadcast operations.
• Proven ability to translate digital opportunities into measurable revenue.
• Experience leading a high-performing, multi-studio sales and content team.

Responsibilities

• Oversee operations across Nexstar’s Quad Cities properties (WHBF, KGCW, KLJB services).
• Drive revenue growth through advanced digital advertising solutions and new business development.
• Foster collaboration across departments, community relations, and key clients to accelerate growth.

Skills

Digital advertising

Revenue growth

Team leadership

Digital sales

Content strategy

Job description

Nexstar Media Inc, America's largest local broadcasting company, is seeking an experienced television professional to serve as Vice President/General Manager to oversee its media properties in the Quad Cities- Rock Island/Moline, Illinois and Davenport, Iowa (DMA #117). The Vice President/General Manager will have full oversight over Nexstar's operations of WHBF (CBS), KGCW (The CW), and will oversee its operational agreements with Mission Broadcasting, providing services to KLJB (Fox), as well as ourquadcities.com and all other digital, mobile, and social assets for the stations.

The ideal candidate will be a digital-first leader with a proven record of driving revenue through advanced digital advertising solutions, new business development, and innovative sales strategies. The successful candidate will have led either a commercial television station with a strong digital advertising operation or a high-performing digital sales organization. Experience developing and scaling locally produced content across OTT, web, social, and linear platforms to expand audience reach and accelerate revenue growth is essential.

Success in this role requires strategic vision, disciplined execution, and the ability to build a highly collaborative, growth-oriented culture. The successful candidate will promote teamwork, innovation, operational excellence, and continuous improvement while developing strong relationships with employees, community leaders, and key clients. Experience managing a duopoly operation is preferred.

Candidates should have at least five years of senior management experience and a demonstrated ability to lead high-performing digital sales, broadcast sales, content, and news teams. The ability to collaborate effectively across departments, strengthen the station’s community presence, and translate emerging digital opportunities into measurable business results is essential.

Located along the Mississippi River, the Quad Cities region offers professionals an exceptional combination of career opportunity, affordability, and quality of life. Home to major employers in manufacturing, healthcare, logistics, technology, and corporate operations, the area provides a strong and diverse economy while maintaining a cost of living well below that of larger metropolitan markets. Residents enjoy short commute times, vibrant downtown districts, riverfront recreation, award-winning cultural attractions, and easy access to Chicago, Des Moines, and other Midwest business hubs.

Compensation: $185k+ commensurate with experience and skill level. Position is eligible for bonuses and commissions.

About Nexstar Media Group, Inc.

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms. For more information, please visit nexstar.tv.