Vice President, Analytic Insights

Horizon Media; New York (NY); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Discretionary bonus

Health insurance

Life and disability insurance

Retirement savings plan

Company holidays

Unlimited PTO

Mental health resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance

Fitness reimbursement

Job summary

Horizon Media in New York City is seeking a VP of Analytics to champion cross-channel analytics and insights offerings. You will build client-specific solutions that inform campaign performance and drive institutional knowledge.

You will lead and mentor the Analytics team, helping them reach their greatest potential while shaping Horizon's approach and infrastructure for analytics on existing clients and new pitches. This is a high-impact, visible leadership role.

Qualifications

• Experience leading analytics teams across multiple clients.
• Strong knowledge of digital and traditional metrics.
• Ability to build analytic approaches and client-specific solutions.
• Excellent client-facing communication and leadership skills.

Responsibilities

• Build client-specific analytics solutions tied to campaign goals.
• Lead and mentor the Analytics team to reach their potential.
• Develop KPIs and reporting methodologies aligned with client needs.
• Manage client expectations across multiple engagements.

Skills

Analytical skills

Digital analytics

Leadership

Communication

Mentoring

Cross-functional teamwork

Excel

PowerPoint

Client service

Data storytelling

Tools

DoubleClick/DART

MediaMind

Omniture

Google Analytics

Job description

Job Description

Who We Are

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You’ll Do

The VP, Analytics, will help champion this agency initiative to streamline cross-channel analytics and insights offerings. The role will build client-specific solutions that inform campaign performance and drive institutional knowledge. The VP is charged with the responsibility of leading and mentor a team. Fostering talent is central to the evolution of this department and the VP is expected to help teams reach their greatest potential. A major responsibility of this role will be to build the Horizon Media approach and infrastructure for analytics on existing clients as well as provide measurement guidance on all new business pitches. This is a unique opportunity for motivated individuals to help drive innovation and thought leadership throughout a vibrant and dynamic organization.

• 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.


• 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.


• 5%- Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents.


• 85%- Must be able to manage client expectations successfully throughout multiple engagement

Supervisory Responsibilities

Manage and mentor the Analytics team.

Who You Are

You will go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients. A strong business acumen and superior client service skills are a must.

Key Behavioral Competencies

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications.


• Thought leadership on all aspects of digital advertising, digital media strategyand standard media measurement

Preferred Skills & Experience

• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms


• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations


• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics


• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation


• Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients


• Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3)


• Expertise in Microsoft Excel and Powerpoint


• Experience managing and coordinating efforts across various teams/offices


• Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI)


• 10-15 years relevant experience

Certificates, Licenses and Registrations

N/A

Physical Activity and Work Environment

N/A

Salary Range

$200,000.00 - $240,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach.

We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including:

• discretionary bonus


• health insurance coverage


• life and disability insurance


• retirement savings plans


• company paid holidays


• unlimited paid time off (PTO)


• mental health and wellness resources


• pet insurance


• childcare resources


• identity theft insurance


• fertility assistance programs


• fitness reimbursement

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.