VP, Analytic Insights

Horizon Media Inc.; New York (NY); On-site; USD 200,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

Retirement savings plan

Company-paid holidays

Unlimited paid time off

Mental health and wellness resources

Pet insurance

Childcare resources

Identity theft insurance

Fertility assistance programs

Fitness reimbursement

Job summary

Horizon Media Inc. in New York City seeks a VP of Analytic Insights to lead cross‑channel analytics and client‑specific solutions, and to head a team of analytics professionals.

You will build analytics infrastructure for existing clients, guide measurement in pitches, and develop dashboards that present insights clearly. The role partners with media planning and brand strategy to align KPIs with campaign goals.

Qualifications

• 10–15 years of relevant experience in digital and traditional media analytics.
• Strong business acumen and client service skills.
• Proven track record building analytic approaches across a broad mix of clients.
• Excellent verbal and written communication with the ability to convey findings clearly.

Responsibilities

• Build analytics approach and infrastructure for existing clients; guide measurements on new pitches.
• Develop dashboards that deliver information clearly and concisely.
• Collaborate with media planning and brand strategy to craft KPIs and reporting.
• Analyze data, filter noise, and deliver actionable insights to clients.
• Manage client expectations across multiple engagements.
• Supervise and mentor the Analytics team, including managers and staff.

Skills

Analytic insights

Client service

Leadership

Communication

Microsoft Excel

PowerPoint

Cross-team coordination

Tools

Microsoft Excel

PowerPoint

Job description

Horizon Media, founded in 1989, is an innovative marketing and advertising firm headquartered in New York City with offices in Los Angeles and Toronto.

What You’ll Do

The VP of Analytic Insights will champion and streamline cross‑channel analytics and insights offerings, build client‑specific solutions, and lead a team of analytics professionals.

• Build a Horizon Media approach and infrastructure for analytics on existing clients and provide measurement guidance on new business pitches.
• Develop clear and concise dashboards that deliver information in an intelligent and digestible manner (approx. 5%).
• Work closely with media planning and brand strategy teams to develop KPIs and reporting methodologies that align with campaign and brand goals (approx. 5%).
• Analyze raw data, filter unnecessary layers, and deliver constructive, concise analysis and insights to internal and external client stakeholders (approx. 5%).
• Manage client expectations successfully across multiple engagements (approx. 85%).
• Supervise and mentor the Analytics team, including people managers and individual contributors.

Who You Are

• 10–15 years of relevant experience in digital and traditional media analytics.
• Strong business acumen and superior client service skills.
• Proven track record building analytic approaches across a broad mix of clients.
• Excellent verbal and written communication with the ability to convey technical findings in layman’s terms.
• Experience building, training, and mentoring junior staff on digital analytics and measurement.
• Exposure to mobile, social, tablet measurement and multi‑touch attribution in media evaluation.
• Deep relationships with qualitative digital metric companies (e.g., Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI).
• Expertise in Microsoft Excel and PowerPoint.
• Ability to coordinate efforts across various teams and offices.

Key Behavioral Competencies

• Strong analytical skills; ability to analyze raw data, draw conclusions, and summarize actionable recommendations.
• Thought leadership on all aspects of digital advertising, digital media strategy, and standard media measurement.

Preferred Skills & Experience

• Build customized multi‑channel attribution models, internally or using leading platforms.
• Identify opportunities to productize revenue‑generating analytic solutions and sell them to internal and external clients.
• Experience managing and coordinating efforts across multiple teams/offices.

Compensation and Benefits

Salary Range: $200,000.00 – $240,000.00 per year (base salary may vary).

Benefits include health insurance, life and disability insurance, retirement savings plan, company‑paid holidays, unlimited paid time off, mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Equal Employment Opportunity Statement

Horizon Media is an equal‑opportunity workplace. We consider qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status, and we also consider applicants with criminal histories in compliance with legal requirements.