Veterinary Innovation Marketing Leader

Software Placement Group; Lancaster (SC); On-site; USD 90,000 - 130,000; Full time

Job summary

Software Placement Group seeks an Innovation Marketing Manager to bridge veterinary science and marketing strategy in Lancaster, SC. You will lead development and execution of strategies for new products and technologies in the animal health space, shaping how solutions reach veterinarians and pet parents.

The role requires veterinary or marketing background and experience driving product launches, with a focus on credibility and customer-focused benefits.

Qualifications

• Vet Tech, Animal Science degree, MBA, or marketing degree required.
• Working knowledge of cGMPs.
• Excellent writing, interpersonal, communication, and organization skills.
• Ability to work independently and collaboratively with internal and external teams.
• Competent in computer usage, such as word processing, spreadsheets, and/or databases.
• Strong understanding of veterinary practice workflows, challenges, and client communication.
• Demonstrated ability to develop and execute marketing strategies.

Responsibilities

• Collaborate with innovation and commercial teams to identify market trends, gaps, and opportunities for innovation
• Apply veterinary expertise to evaluate the clinical relevance and value proposition of new products or services
• Conduct competitive analysis and market research to support pipeline development and innovation roadmaps
• Work with graphic designers to develop marketing materials
• Develop and implement marketing strategies for new products, targeting both veterinarians and pet parents
• Create compelling positioning and messaging that integrates scientific credibility with customer-focused benefits
• Contribute to campaign planning, including digital marketing, trade shows, content marketing, and product launches
• Represent the brand at conferences and events, combining clinical credibility and brand advocacy
• Communicate effectively with other departments within the organization
• Perform other duties as assigned
• Maintain regular attendance

Skills

Writing

Communication

Organization

Independence

Team collaboration

Veterinary workflow knowledge

Marketing strategy

Market research

Education

Vet Tech

Animal Science degree

MBA

Marketing degree

DVM (preferred)

Tools

Word processing

Spreadsheets

Databases

Job description

Software Placement Group seeks an Innovation Marketing Manager to bridge veterinary science and marketing strategy in Lancaster, SC. You will lead development and execution of strategies for new products and technologies in the animal health space, shaping how solutions reach veterinarians and pet parents.

The role requires veterinary or marketing background and experience driving product launches, with a focus on credibility and customer-focused benefits.