Remote Brand Manager: Veterinary Recruitment & Growth

Alliance Animal Health; Charlotte (NC); On-site; USD 110,000 - 140,000; Full time

Job summary

Alliance Animal Health seeks a Brand Manager to lead PriorityPet Urgent Care's brand, focusing on recruiting veterinary professionals, raising awareness, and building a strong partner doctor pipeline. You will craft integrated campaigns, manage social channels, and partner with Growth, Talent Acquisition, and Strategy teams to drive growth and brand credibility in the veterinary market.

The role combines strategic brand stewardship with hands-on execution across content, events, digital

Qualifications

• Experience in brand building and management.
• Experience in recruitment marketing and event marketing.
• Proven ability to grow digital channels and content strategy.

Responsibilities

• Support and evolve the PriorityPet Urgent Care brand positioning to attract veterinary professionals and build a strong partner doctor pipeline.
• Lead creation and management of social media channels (Instagram, LinkedIn, Facebook) and execute a content strategy.
• Develop storytelling efforts highlighting career paths, ownership opportunities, and the PPUC partnership model.
• Plan and execute trade shows and industry events to raise awareness among veterinary professionals and measure impact.
• Collaborate with Growth, Talent Acquisition, Strategy, Marketing, and Leadership to align brand and recruitment marketing strategies.
• Optimize channel mix and creative performance through paid media, SEO, content strategy, and analytics.
• Track performance across campaigns and channels, linking marketing to recruitment outcomes.

Skills

Brand management

Recruitment marketing

Event marketing

Digital marketing

Job description

Alliance Animal Health seeks a Brand Manager to lead PriorityPet Urgent Care's brand, focusing on recruiting veterinary professionals, raising awareness, and building a strong partner doctor pipeline. You will craft integrated campaigns, manage social channels, and partner with Growth, Talent Acquisition, and Strategy teams to drive growth and brand credibility in the veterinary market.

The role combines strategic brand stewardship with hands-on execution across content, events, digital