Vertical Strategy Director & GTM Leadership

Yahoo Holdings Inc.; Nashville (TN); Hybrid; USD 163,000 - 355,000; Full time

Job summary

Yahoo Holdings Inc. in Nashville- or across the United States is seeking a Director, Vertical Strategy to lead a team of industry-focused strategists and craft innovative ad and go-to-market solutions across Yahoo's core verticals.

You will partner with senior enterprise sales leaders to translate market trends into scalable, revenue-generating partnerships, leveraging first‑party data and market intelligence to deliver ROI-driven outcomes.

Qualifications

• 10+ years in sales strategy, brand strategy, or category strategy in digital media or agency.
• 6+ years leading and developing teams with measurable impact.
• Deep vertical knowledge across Tech, Finance, Retail, Automotive, CPG, Entertainment or Travel.
• Proven ability to drive revenue via creative brand solutions and GTM playbooks.

Responsibilities

• Lead a high-performing team of Vertical Strategists with accountability and strategic excellence.
• Develop vertical GTM packages, category playbooks, and sponsorship offerings.
• Collaborate with Sales, Editorial, Ad Operations, and Product/Tech to monetize inventory.
• Create compelling client narratives and ROI-focused category presentations.

Skills

Market analysis

Executive presence

GTM strategy

Data analytics

Team leadership

Job description

Yahoo Holdings Inc. in Nashville- or across the United States is seeking a Director, Vertical Strategy to lead a team of industry-focused strategists and craft innovative ad and go-to-market solutions across Yahoo's core verticals.

You will partner with senior enterprise sales leaders to translate market trends into scalable, revenue-generating partnerships, leveraging first‑party data and market intelligence to deliver ROI-driven outcomes.