Director of Vertical Strategy & GTM Innovation

Yahoo Holdings Inc.; Omaha (NE); Hybrid; USD 163,000 - 355,000; Full time

Benefits offered by this job

Healthcare benefits

401k

Backup childcare

Education stipends

Job summary

Yahoo is seeking a Director of Vertical Strategy to lead a team of strategists crafting industry-tailored ad and GTM solutions across core verticals. The role demands strategic leadership, cross-functional collaboration, and deep category expertise to generate scalable revenue growth.

You'll partner with Sales leadership to build category narratives, leverage first-party data, and translate market trends into compelling ad products and content offerings.

Qualifications

• 10+ years in sales/brand strategy or digital media in a relevant org.
• 6+ years leading and developing teams with proven talent growth.
• Deep vertical knowledge across core advertising sectors (Tech, Finance, Retail, Automotive, CPG, Entertainment, Travel).

Responsibilities

• Strategic Leadership & Team Development: Build and mentor a high-performing Vertical Strategy team and set the roadmap with revenue targets.
• Vertical Product & GTM Strategy: Develop GTM packages and playbooks addressing marketing challenges of key industries.
• Cross-Functional Collaboration: Partner with Vertical Sales Leaders, Account Management, Ad Ops, Editorial, and Product/Tech teams.
• Brand Storytelling & Insights: Create high-impact pitch narratives and leverage data to prove ROI for category advertisers.

Skills

Strategic leadership

Team management

Vertical knowledge

Enterprise ad sales

Market trend analysis

Executive presenting

Brand strategy

GTM strategy

Data-driven insights

Tools

First-party data platforms

Syndicated research

Performance analytics

Job description

Yahoo is seeking a Director of Vertical Strategy to lead a team of strategists crafting industry-tailored ad and GTM solutions across core verticals. The role demands strategic leadership, cross-functional collaboration, and deep category expertise to generate scalable revenue growth.

You'll partner with Sales leadership to build category narratives, leverage first-party data, and translate market trends into compelling ad products and content offerings.