Director, Vertical Strategy & GTM

Yahoo Holdings Inc.; Baltimore (MD); Híbrido; USD 163 000 - 355 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Healthcare

401(k)

Backup childcare

Education stipends

Resumo da oferta

Yahoo Holdings Inc. is seeking a Director, Vertical Strategy to lead a team delivering industry-tailored media and sponsorship programs. You will partner with Sales, Editorial, Product, and Yield teams to drive strategic, revenue-generating GTM solutions across core verticals.

The role requires 10+ years in strategy and 6+ years leading teams, with deep vertical knowledge across tech, finance, retail, and more. This is a hybrid position in a fast-paced digital advertising environment.

Qualificações

• 10+ years of experience in sales strategy, brand strategy, media planning, or category strategy within a digital media, publisher, or agency environment.
• 6+ years of experience leading and managing teams, with a proven track record of developing talent and driving team performance.
• Deep vertical knowledge across core advertising sectors (Tech, Finance, Retail, Automotive, CPG, Entertainment, or Travel).
• Proven track record of partnering with enterprise ad sales teams to achieve ambitious revenue targets through creative brand solutions and GTM playbooks.

Responsabilidades

• Build, mentor, and inspire a high-performing team of Vertical Strategists, fostering accountability, innovation, and strategic excellence.
• Set and execute the vertical strategy roadmap, aligning category-specific sales solutions with revenue targets and corporate goals.
• Serve as a senior category advisor to internal sales leadership and key client decision-makers, providing deep expertise on market dynamics and brand opportunities.
• Develop vertical-specific GTM packages, category playbooks, and tentpole sponsorship offerings addressing marketing challenges of key industries.
• Identify category growth opportunities and whitespace, translating market trends into scalable revenue-generating ad products and content solutions.

Conhecimentos

Market analysis

Executive presentation

First-party data

Integrated ads

Leadership

Ferramentas

First-party data platforms

Syndicated research

Analytics tools

Descrição da oferta de emprego

Yahoo Holdings Inc. is seeking a Director, Vertical Strategy to lead a team delivering industry-tailored media and sponsorship programs. You will partner with Sales, Editorial, Product, and Yield teams to drive strategic, revenue-generating GTM solutions across core verticals.

The role requires 10+ years in strategy and 6+ years leading teams, with deep vertical knowledge across tech, finance, retail, and more. This is a hybrid position in a fast-paced digital advertising environment.