Vertical Marketing Strategy Lead

Timken; Canton (OH); On-site; USD 140,000 - 170,000; Full time

Benefits offered by this job

Competitive salary and benefits

Job summary

Timken, a global technology leader in engineered bearings and industrial motion, seeks a Senior Manager – Vertical Marketing to lead strategy development for key vertical markets and priority accounts. You will manage a small team, coordinate cross-functional work across Product, Commercial, Operations, Finance, and Regions, and shape where-to-play and how-to-win choices to accelerate growth.

The role requires a Bachelor’s with 7+ years of B2B strategy or related experience; travel is expected

Qualifications

• Bachelor’s degree in Business, Economics, Engineering, Marketing, or related field; MBA or advanced degree preferred.
• 7+ years of experience in B2B strategy, marketing, product management, business development, consulting, or a related commercial role; industrial market experience preferred.
• Experience leading strategy development, market activation planning, or growth initiatives in complex B2B markets.
• Demonstrated ability to manage and develop team members, including coaching, workstream direction, feedback, and capability building.
• Experience applying structured frameworks, methodologies, or playbooks to identify opportunities and drive growth.
• Strong analytical, storytelling, communication, and collaboration skills; able to present executive-ready materials.

Responsibilities

• Lead vertical and Key Account strategy development.
• Translate market, application, customer, competitive, and account insights into strategic options for where to play, how to win, and what must be true.
• Define the strategy agenda, key questions, workplan, decision points, and outputs required to move from insight development to growth strategy.
• Manage and develop members of the Vertical Market Insights Specialist team
• Coordinate cross-functional strategy work across Product, Commercial, Operations, Finance, and Regional teams.
• Facilitate working sessions to align stakeholders on market attractiveness, customer needs, competitive position, opportunity priorities, and activation choices.
• Surface key assumptions, tradeoffs, risks, and dependencies that must be resolved to advance strategic options
• Lead opportunity prioritization across assigned verticals and Key Accounts using structured criteria and evidence-based discussion.
• Help teams evaluate market attractiveness, strategic fit, customer value, ability to win, capability requirements, accessibility, and confidence.
• Frame opportunity portfolios that balance near‑term revenue potential, capability‑building moves, and longer‑term strategic growth bets
• Lead development of market activation plans for prioritized opportunities, including target segments, priority applications, value propositions, channel approach, sales motion, proof points, validation needs, and execution milestones.
• Partner with Product, Commercial, Operations, and Regional teams to define the actions, owners, resources, and milestones required to execute priority opportunities.
• Help build, codify, and improve Timken’s proprietary processes, frameworks, templates, and ways of working for vertical and Key Account strategy development.
• Capture learnings from completed vertical and account strategy work and incorporate them into repeatable tools, playbooks, and team practices.
• Promote consistent use of strategy methods across assigned work while adapting approaches to the specific needs of each vertical, account, or opportunity
• Create and review concise, executive‑ready materials that frame choices, tradeoffs, assumptions, options, and activation requirements.
• Present strategy outputs and implications to senior stakeholders in a way that supports alignment, resource focus, and follow-through.
• Ensure strategy work clearly connects insight, opportunity selection, value proposition, activation planning, and expected growth impact.

Skills

Strategic thinking

Leadership

Stakeholder management

Communication

Analytical skills

Team development

Education

Bachelor’s degree in Business, Economics, Engineering, Marketing, or related field

MBA or advanced degree preferred

Tools

Excel

PowerPoint

Power BI

Survey tools

CRM data

Job description

Timken, a global technology leader in engineered bearings and industrial motion, seeks a Senior Manager – Vertical Marketing to lead strategy development for key vertical markets and priority accounts. You will manage a small team, coordinate cross-functional work across Product, Commercial, Operations, Finance, and Regions, and shape where-to-play and how-to-win choices to accelerate growth.

The role requires a Bachelor’s with 7+ years of B2B strategy or related experience; travel is expected