Vertical Dramas Social Media Lead — Remote

Changing Lives Productions LLC; United States; Remote; USD 34,000 - 41,000; Full time

Job summary

Changing Lives Productions LLC, the in-house video production arm of Dhar Mann Studios, seeks a Social Media Coordinator to launch and grow Vertical Dramas’ social presence across YouTube, Instagram, TikTok and Facebook. You will own strategy, publishing, community engagement, and audience growth from day one.

You'll report to the Sr Content & Social Manager and work remotely, 40 hours a week, crafting captions, hooks and campaigns, while analyzing performance data to optimize strategy in a

Qualifications

• Vertical Drama content experience is required.
• 3+ years managing social media for a media, entertainment, creator, consumer, or digital-first brand.
• Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy.
• Demonstrated ability to grow social audiences and improve content performance.
• Excellent copywriting skills with hooks, storytelling, titles, and catchy social copy.
• Knowledge of internet culture, Gen Z trends, creators, and changing social behaviors.
• Comfort interpreting social analytics and turning data into creative decisions.
• Strong organizational skills to manage multiple platforms, campaigns, deadlines and stakeholders.

Responsibilities

• Develop and execute social media strategies for Vertical Dramas across YouTube, Instagram, TikTok, and Facebook.
• Manage day-to-day publishing, scheduling, optimization, and quality control across channels.
• Create captions, hooks, titles, community posts, polls, and promotional copy to drive engagement.
• Partner with content, creative, production, marketing, partnerships and talent teams.
• Monitor social trends and platform updates to identify opportunities for the brand.
• Analyze performance metrics and recommend changes to content strategy and cadence.

Skills

Vertical Drama content

3+ years social media

YouTube / TikTok / Instagram / FB

Copywriting & hooks

Gen Z trends

Data-driven decisions

Organization

Creators / talent exposure

Job description

Changing Lives Productions LLC, the in-house video production arm of Dhar Mann Studios, seeks a Social Media Coordinator to launch and grow Vertical Dramas’ social presence across YouTube, Instagram, TikTok and Facebook. You will own strategy, publishing, community engagement, and audience growth from day one.

You'll report to the Sr Content & Social Manager and work remotely, 40 hours a week, crafting captions, hooks and campaigns, while analyzing performance data to optimize strategy in a