Social Media Coordinator (Vertical Dramas)

Changing Lives Productions LLC; United States; A distancia; USD 34.000 - 41.000; Jornada completa

Descripción de la vacante

Changing Lives Productions LLC, the in-house video production arm of Dhar Mann Studios, seeks a Social Media Coordinator to launch and grow Vertical Dramas’ social presence across YouTube, Instagram, TikTok and Facebook. You will own strategy, publishing, community engagement, and audience growth from day one.

You'll report to the Sr Content & Social Manager and work remotely, 40 hours a week, crafting captions, hooks and campaigns, while analyzing performance data to optimize strategy in a

Formación

• Vertical Drama content experience is required.
• 3+ years managing social media for a media, entertainment, creator, consumer, or digital-first brand.
• Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy.
• Demonstrated ability to grow social audiences and improve content performance.
• Excellent copywriting skills with hooks, storytelling, titles, and catchy social copy.
• Knowledge of internet culture, Gen Z trends, creators, and changing social behaviors.
• Comfort interpreting social analytics and turning data into creative decisions.
• Strong organizational skills to manage multiple platforms, campaigns, deadlines and stakeholders.

Responsabilidades

• Develop and execute social media strategies for Vertical Dramas across YouTube, Instagram, TikTok, and Facebook.
• Manage day-to-day publishing, scheduling, optimization, and quality control across channels.
• Create captions, hooks, titles, community posts, polls, and promotional copy to drive engagement.
• Partner with content, creative, production, marketing, partnerships and talent teams.
• Monitor social trends and platform updates to identify opportunities for the brand.
• Analyze performance metrics and recommend changes to content strategy and cadence.

Conocimientos

Vertical Drama content

3+ years social media

YouTube / TikTok / Instagram / FB

Copywriting & hooks

Gen Z trends

Data-driven decisions

Organization

Creators / talent exposure

Descripción del empleo

ABOUT CHANGING LIVES PRODUCTIONS:

Changing Lives Productions is the in-house video production company of Dhar Mann Studios, the #1 creator of scripted positive content online. With over 163 million followers and 45+ billion views across YouTube, Facebook, Instagram, and TikTok, our videos receive more than 1 billion views each month. We produce several hours of original content weekly with messages of compassion, kindness, and altruism that resonate with viewers of all ages. Our stories tackle real-life challenges and deliver powerful life lessons that resonate with global audiences. Founded by Dhar Mann, named the “Moral Philosopher of YouTube” by The New York Times, a Time Top 100 Creator, and ranked #2 on Forbes’ 2025 Top Creators list – our founding principle is simple but ambitious: We’re not just telling stories. We’re changing lives.

BIG PICTURE:

We are seeking a Social Media Coordinator to launch and run the social media presence of Vertical Dramas, our brand-new division of vertical short-form series. These are brand-new YouTube, Facebook, Instagram, and TikTok channels starting from zero, and this is the division's first social media hire - they will own strategy, publishing, community engagement, and audience growth from day one, reporting to the Sr Content & Social Manager.

HOW YOU’LL SPEND YOUR TIME:

• Develop and execute social media strategies across YouTube, Instagram, TikTok, Facebook specifically for Vertical Dramas.
• Manage day-to-day publishing, scheduling, optimization, and quality control across social channels.
• Create compelling captions, hooks, titles, community posts, polls, and promotional copy designed to drive engagement.
• Partner with creative teams to develop high-performing thumbnails, short-form clips, graphics, and platform-specific content.
• Monitor social trends, viral formats, memes, sounds, creators, and platform updates to identify opportunities for the brand.
• Analyze performance metrics including views, watch time, retention, engagement, shares, follower growth, CTR, and conversions.
• Use performance data to recommend changes to content strategy, creative, posting cadence, and distribution.
• Develop and execute A/B tests for creative, messaging, titles, thumbnails, hooks, and content formats.
• Manage social content calendars and coordinate campaigns around new releases, premieres, partnerships, events, and major brand initiatives.
• Engage with the community through comments, polls, questions, and other interactive formats.
• Track audience sentiment and surface recurring feedback, requests, and content opportunities to internal teams.
• Collaborate closely with Content, Creative, Production, Marketing, Partnerships, and Talent teams.
• Develop strategies to increase followers/subscribers, engagement, reach, and repeat viewership across platforms.
• Monitor competitors, creators, and entertainment brands to identify emerging best practices and whitespace opportunities.
• Prepare regular performance reports highlighting key wins, learnings, trends, and actionable recommendations.
• Maintain a consistent brand voice while adapting content and messaging to the unique audience and culture of each platform.

WHAT YOU HAVE:

• Experience with Vertical Drama content is required.
• 3+ years of experience managing social media for a media, entertainment, creator, consumer, or digital-first brand.
• Strong understanding of YouTube, TikTok, Instagram, Facebook, and short-form video strategy.
• Demonstrated ability to grow social audiences and improve content performance.
• Excellent copywriting skills with a strong instinct for hooks, storytelling, titles, and attention-grabbing social copy.
• Highly knowledgeable about internet culture, Gen Z trends, creators, and rapidly changing social behaviors.
• Comfortable interpreting social analytics and turning data into clear creative and strategic decisions.
• Strong organizational skills with the ability to manage multiple platforms, campaigns, deadlines, and stakeholders simultaneously.
• Experience working with creators, talent, or entertainment IP is a plus.
• Familiarity with social publishing, analytics, project management, and content management tools.
• A strong creative instinct paired with a test-and-learn, performance-driven mindset.

WHO OVERSEES YOU:

The Social Media Coordinator will report directly to the Sr Content & Social Manager.

WHERE IT ALL GOES DOWN:

Our Social Media Coordinator will work remotely from home or personal office and will be required to utilize Dhar Mann Studios time tracking software to log and submit work hours.

WHEN THE MAGIC HAPPENS:

The typical work schedule is 40 hours a week, specific times will be discussed during the interview Salary: $25-$30/hour.