Job Description: Veeva CRM Business Analyst Core responsibilities
Requirements and process analysis
- Gather and document requirements for Veeva CRM / Vault CRM enhancements, reports and dashboards, and data loads, and write user stories with clear acceptance criteria
- Map and improve CRM processes across call planning and reporting, Events Management, sample management, and consent
- Translate between field, commercial, medical, compliance, and IT stakeholders and the technical team, and manage changes to agreed requirements
- Work with the Veeva Consultant to turn requirements into configuration specifications
Release and change management
- Assess the business impact of each Veeva CRM release, and identify the configurations, integrations, and field processes it affects
- Plan and write regression test scenarios, and run user acceptance testing with business users through to sign-off
- Prepare release communications and field-facing guidance, and track adoption after go-live
Managed services support
- Triage and clarify CRM support requests across L1 to L3 support tiers, and route them to the right team
- Analyze recurring incidents and field feedback, and propose process or configuration fixes that remove the cause
- Keep cases in the client's ticketing system (ManageEngine) accurate and up to date
- Support Suggestions and next-best-action rules, MyInsights dashboards, and field adoption reporting
- Maintain process maps, requirement records, and user guides so the client can run without you
Required qualifications
- 6 to 8 years in business analysis, with 4+ years working on Veeva CRM / Vault CRM in life sciences
- Strong knowledge of CRM processes: call planning and reporting, Events Management, sample management, and consent
- Enough understanding of Veeva CRM configuration to specify, review, and test it, without needing to configure it yourself
- Experience writing user stories, process maps, and acceptance criteria, and running UAT through to sign-off
- Experience assessing the impact of vendor releases, and planning regression testing in a GxP-regulated environment
- Experience with managed services or application support, including L1 to L3 tiers, working tickets in a service management tool such as ManageEngine or ServiceNow
- Working knowledge of how CRM data feeds HCP and HCO master data (Veeva Network) and aggregate spend reporting
- Basic reporting skills, enough to define and review dashboards and field adoption reports
- Clear communication with field, commercial, compliance, and IT stakeholders
- Bachelor's degree in a relevant field, or equivalent experience
Preferred qualifications
- Hands-on experience with MyInsights, Suggestions, and Approved Email in Veeva CRM
- Experience with Veeva Network, Veeva Align, or Vault PromoMats from a business analysis point of view
- Working knowledge of GxP and computer system validation (CSV/CSA), including 21 CFR Part 11 and EU Annex 11
- Experience with a work tracking tool such as Jira or Azure DevOps
- Experience with Agile delivery, including sprint-based enhancement work
- Power BI or similar reporting tool experience
- Prior consulting or client-embedded delivery experience
Certifications
None are mandatory. The following are preferred:
- Veeva CRM Administrator certification, or the equivalent current Vault CRM certification
- Certified Business Analysis Professional (CBAP) or PMI Professional in Business Analysis (PMI-PBA)
- ITIL certification (ITIL 4 Foundation or higher)
- Agile certification, such as SAFe or PSM