UX Web Strategy Specialist

CLEMU Clemson University; Clemson (SC); On-site; USD 53,000 - 89,000; Full time

Job summary

Clemson University seeks a UX Web Strategy Specialist to partner with campus stakeholders to improve usability, accessibility, and effectiveness of digital experiences. The role blends UX, information architecture, content strategy and governance to support institutional goals.

You will conduct user research, develop content structures and journeys, analyze performance, and propose actionable improvements that ensure user-centered, accessible web experiences aligned with university standards.

Qualifications

• Bachelor's degree in communications, computer science, or a related field (experience may substitute for degree).
• Experience in information technology may substitute for the degree on a year-for-year basis.

Responsibilities

• Partner with stakeholders as the primary point of contact for UX needs and guidance.
• Design information architecture and content strategy with clear hierarchy and navigation.
• Maintain accessible digital content and apply WCAG 2.1 AA guidelines.
• Provide strategic guidance using web analytics for improvements.
• Stay updated on UX trends and digital strategy to enhance services.

Skills

UX Research

Content Strategy

Accessibility

Information Architecture

Web Analytics

Stakeholder Collaboration

Education

Bachelor's degree in Communications/CS/related field

Tools

HTML

CSS

Job description

JOB SUMMARY

The UX Web Strategy Specialist serves as a strategic partner to University stakeholders by improving the usability, accessibility, and effectiveness of Clemson University's digital experiences. This position provides expertise in user experience (UX), information architecture, content strategy, accessibility, and web best practices. Responsibilities include conducting user research, developing content structures and user journeys, analyzing website performance, and providing recommendations that support institutional goals and user needs. The position collaborates with content creators, web managers, and campus partners to ensure digital experiences are user-centered, accessible, and aligned with University standards.

JOB DUTIES

• 25% - Partner Engagement and UX Research: Partner with stakeholders as the primary point of contact, seeking web-related support to understand user goals and pain points. Provide support and consultation on content strategy, UX design, and accessibility. Conduct user research, usability testing, and competitive analysis to inform content hierarchy and design decisions. Develop user flows, journey maps, wireframes, and sitemaps that reflect user needs and institutional objectives.
• 30% - Information Architecture and Content Strategy: Design and organize digital content to enhance usability, searchability, and accessibility. Collaborate with a digital writer to structure webpage content with clear titles, subheadings, links, and navigation, ensuring content aligns with University branding, tone and messaging standards. Conduct regular content audits and recommend updates or restructuring based on user needs and analytics.
• 25% - Digital Experience and Accessibility: Maintain and update content for administrative and support-level websites. Implement content and design solutions within established web templates and content management systems to create intuitive, user-centered experiences. Apply basic HTML and CSS enhancements when necessary to support content presentation and functionality. Ensure all content complies with Web Content Accessibility Guidelines (WCAG) 2.1 AA and internal governance standards. Collaborate with Marketing and Communications on digital campaigns, content improvements, and user experience enhancements.
• 10% - Web Strategy and Analysis: Provide strategic guidance to web content managers and editors via the project management system. Use web traffic and SEO tools to develop actionable recommendations. Create performance reports and dashboards to support data-driven decision-making. Support the development and delivery of training programs for CMS users to improve UX/UI and accessibility.
• 10% - Innovation and Professional Development: Stay informed on industry trends and emerging technologies in UX, web development, and digital strategy. Incorporate innovative practices to improve services and digital experiences. Engage in ongoing professional development to support personal growth and team advancement. Other duties as assigned.

JOB CODE & EMPLOYEE TYPE

JOB CODE: AM15 EMPLOYEE TYPE: Regular FTE Staff

MINIMUM REQUIREMENTS

• A bachelor's degree in communications, computer science, or a related field and experience in information technology.
• Related experience may be substituted for the bachelor's degree on a year-for-year basis.

RESPONSIBILITIES

JOB KNOWLEDGE Firm working knowledge of concepts, practices and procedures and ability to use in varied situations.

SUPERVISORY RESPONSIBILITIES

Not responsible for supervising employees.

BUDGETARY RESPONSIBILITIES

No fiscal responsibility for the department's budget.

PHYSICAL REQUIREMENTS

Communicate, converse, give direction, express oneself: % Perceive, observe, clarity of vision: %

WORKING CONDITIONS

None: %

WORK SCHEDULE

Standard Hours: 37.5

COMPENSATION INFORMATION

Expected Salary Range 53,142.00 - 88,600.00 Salary is dependent upon several factors including, but not limited to, a candidate's previous experience, knowledge, skills and performance in accordance with Clemson's compensation guidelines.

ESSENTIAL PERSONNEL LEVEL

Normal Operations - Required to follow emergency facility closure and modified operations directives, and not normally expected to work on-site during emergency situations.

JOB LOCATION

Clemson, SC

APPLICATION DEADLINE

October 23, 2026

MILITARY AND VETERAN

Military Equivalency: Clemson University is proud to allow educational equivalency for military technical certifications and trainings that directly relate to the job duties. Veteran Preference: South Carolina provides employment preference to eligible veterans for qualifying full-time permanent positions. To be considered, applicants must meet the minimum qualifications, have been discharged under honorable conditions, and indicate their veteran status in the application by uploading a DD-214 for confidential review. A request for Veteran Preference can be made via the application process. Please contact [e-mail] with any questions or issues.

CLOSING STATEMENT

Clemson University is an EEO/AA employer. Employment decisions are made without regard to characteristics protected by applicable law including disability and protected veteran status.

ABOUT CLEMSON UNIVERSITY

One of the most productive public research universities in the nation, Clemson University attracts and powerfully unites students, faculty and staff whose greatest desire is to make a difference in the lives of others. Clemson has recently been named a top 25 public college in the country by the Wall Street Journal, a top South Carolina employer by Forbes and a Military Friendly Employer for five years running. Through our research, outreach and entrepreneurial projects, Clemson University and its employees are driving economic development and improving quality of life in South Carolina and beyond.