Product Brand Designer UIUX Marketing

Darwins; Irvine (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A dynamic startup in Irvine is looking for a versatile Designer to enhance both the user experience and visual storytelling across platforms. You'll be responsible for features within the Tabi mobile app, from design mockups to impactful social content. Ideal candidates have 1-4+ years of experience, are masters of Figma, and possess a knack for making travel visually appealing. This is an in-person role with a focus on brand evolution and user acquisition strategies.

Qualifications

• 1-4+ years of experience in a design role at a consumer-facing startup or agency.
• Mastery of Figma and understanding of auto-layout, components, and design systems.
• Ability to create aspirational and organized visuals.

Responsibilities

• Design new features for the Tabi mobile app (iOS/Android).
• Map user journeys for easy navigation.
• Create high-fidelity mockups and interactive prototypes.
• Analyze user feedback for usability improvements.
• Design marketing assets for Instagram, TikTok, and Pinterest.
• Optimize app store visuals and brand identity.

Skills

Experience in design role

Proficient in Figma

Visual storytelling

Understanding of social media trends

Job description

About Tabi

Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other social media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.

The Role

We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office.

What You\'ll Do (UI/UX)

• Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
• User Journeys: Map out how a user goes from seeing a "Date Night" post to saving it and finding it later on a map.
• Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
• Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.

What You\'ll Do (Marketing/Brand)

• Social Content: Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi\'s value proposition.
• App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
• Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
• Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.

Who You Are

• 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
• Figma Master: You live in Figma and understand auto-layout, components, and design systems.
• Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
• Full-Stack Designer: You aren\'t afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
• Execution First: You take ownership of every piece of design, marketing material, and research plan you make.

Bonus Points

• Experience with UGC creation and management.
• Basic understanding of social media trends.