UX/UI Lead

bobbie; United States; Remote; USD 140,000 - 190,000; Full time

Benefits offered by this job

Stock options

401k with employer match

Health insurance

Flexible time off

Paid parental leave

Internet stipend

Co-working reimbursement

Job summary

bobbie is seeking an UX/UI Lead to own end-to-end design for a subscription-first commerce platform. You will collaborate with product, engineering, and marketing to elevate design across onboarding, billing, and account management. The role emphasizes WCAG-compliant, mobile-first UX and design system stewardship.

You will drive usability research, wireframes, and prototypes, guiding external contractors through full project phases while maintaining a cohesive brand voice across touchpoints.

Qualifications

• Deep expertise in subscription commerce UX patterns
• End-to-end ecommerce design experience
• Experience planning and running usability research and A/B testing
• Collaboration with product managers, engineers, and creative teams
• Ability to mentor external contractors
• Mobile-first visual design for web and mobile

Responsibilities

• Own the full subscriber experience design: onboarding, plan selection, account management, billing, and transitions
• Apply subscription UX patterns: dunning, save-flows, cadence, bundling, upsell/cross-sell
• Create wireframes, prototypes, and flows; improve conversion funnel from landing page to checkout
• Maintain design system in Figma with components, tokens, docs and naming
• Run qualitative and quantitative research to inform design decisions and retention
• Partner with Creative, Platform, and Lifecycle teams to maintain cohesive UX and brand

Skills

Subscription UX patterns

End-to-end ecommerce design

Figma & prototyping

Design systems

WCAG accessibility

Usability research

A/B testing

Cross-functional collaboration

Tools

Figma

Job description

Role overview

The UX/UI Lead joins the Digital Product team to own end-to-end design for a subscription-first commerce platform that serves a deeply loyal customer base. This is an individual-contributor position working closely with the Director of Digital Product, product managers, engineers, creative, and lifecycle marketing to elevate the design craft across every customer interaction.

Responsibilities

• Own the full subscriber experience design: onboarding and plan selection, account management (edit, skip, swap, pause, cancel, win-back), billing, and stage-based transitions
• Apply proven subscription commerce UX patterns including dunning recovery, save-flows, flexible cadence, bundling, and upsell/cross-sell
• Create wireframes, prototypes, and user flows; identify and resolve friction across the conversion funnel from landing page through checkout
• Maintain design system integrity in Figma through components, tokens, documentation, and naming conventions, with a mobile-first approach and WCAG accessibility standards
• Run qualitative and quantitative research — usability testing, subscriber interviews, behavioral and funnel analysis, and A/B experiments — to inform design decisions and improve retention
• Partner across Creative, Platform, and Lifecycle teams so user experience, visual identity, and brand voice remain cohesive at every touchpoint

Requirements

• Deep expertise in subscription commerce UX patterns and end-to-end ecommerce design
• Strong craft in Figma, prototyping, design systems, and accessibility (WCAG)
• Experience planning and running usability research, behavioral analysis, and A/B testing
• Track record collaborating with product managers, engineers, and creative teams
• Ability to direct and mentor external contractors through full project phases
• Mobile-first visual design approach for both web and mobile surfaces

Nice to have

• Experience with consumer subscription products in sensitive or trust-driven categories
• Familiarity with lifecycle or stage-based customer journey design

Benefits and work setup

• US-based remote work model with geographic salary bands
• Competitive stock options and 401k with employer match
• Fully covered employee medical, dental, and vision insurance with subsidized dependent options
• Flexible time off including summer half-day Fridays, 16 paid holidays, and a year-end shutdown
• 16 weeks paid parental leave with the option to extend unpaid
• Monthly internet stipend and co-working reimbursement