UX Researcher : 26-02738

Akraya, Inc.; California (MO); Hybrid; USD 94,000 - 96,000; Full time

Job summary

Akraya, Inc. is seeking a UX Researcher to own an ongoing benchmarking program for a large-scale digital advertising platform. You will study how advertisers complete tasks today and how journeys change when using third-party AI assistants instead of native tools.

The role requires 5+ years in UX research, with a focus on longitudinal studies and benchmarking. Remote work from the US is offered, with a contract duration of 3 months.

Qualifications

• 5+ years of UX research experience across generative and evaluative methods.
• Experience designing longitudinal or recurring benchmarking programs.
• Knowledge of Ads CUJs and policies; familiarity with digital advertising workflows.
• Strong survey design and significance testing (chi-square, t-tests, ANOVA).

Responsibilities

• Own a recurring benchmarking program and track advertiser task performance over time.
• Map advertiser journeys across campaigns and identify friction points.
• Plan, script, recruit, run moderated sessions, and perform qual/quant analyses.
• Research use of AI assistants in advertising tasks and translate findings to product implications.
• Deliver reports with actionable recommendations and mentor junior researchers.

Skills

UX research

Benchmarking program design

Longitudinal studies

Digital advertising knowledge

Quantitative analysis

AI assistant literacy

Tools

Figma

Qualtrics

Optimal Workshop

SPSS or R/Python

UserTesting

Job description

Primary Skills

End-to-end UX research (generative + evaluative, qual + quant) (Expert), Benchmarking program design and longitudinal study execution (Expert), Digital advertising domain knowledge / advertiser critical user journeys (Intermediate - Expert), Quantitative analysis (survey design, significance testing) (Intermediate), AI assistant and agentic tool literacy as research subject matter (Intermediate)

Contract Type: Contract Duration: 3 Months Location: US - Remote - 100% PR: $68-$70/hr

Project Summary

Our client, a leading technology company, is seeking a UX Researcher to own an ongoing benchmarking program for a large-scale digital advertising platform. The focus is how advertisers complete their tasks today - and how those journeys change when they use third-party AI assistants instead of the platform's native tools.

Responsibilities

• Own a recurring benchmarking program, tracking how advertiser task performance shifts over time.
• Map advertiser critical user journeys - campaign setup, bidding, targeting, creative, and performance optimization - and identify where friction concentrates.
• Run studies end to end: plan, script, recruiting, moderated sessions, and qual/quant analysis.
• Research how advertisers use third-party AI and agentic tools to complete advertising tasks and translate findings into product implications.
• Deliver reports and readouts with clear narrative and actionable recommendations, mentor junior researchers.

Must Have

5+ years industry UX research, generative through evaluative, qualitative through quantitative. Proven experience designing and running a longitudinal or recurring benchmarking program. Understanding of Ads CUJs, Ads policies etc. Working knowledge of digital advertising platforms and advertiser workflows. Strong survey design and significance testing (chi-square, t-tests, ANOVA).

Preferred Experience

researching AI-powered or agentic products; familiarity with AI assistants as research subjects. Competitive benchmarking experience.

Tools

Figma · Qualtrics · Optimal Workshop · SPSS or R/Python · UserTesting